Admission Enquiry for 2012-13 | Home | Check Mail | Contact Us | Site Map
 
Faculty Member's Profile

 

Dr. Shailja Bhakar

Ph.D, M.B.A.
Assistant Professor, Marketing

She joined the Institute in July, 2007. She completed her Master of Business Administration with Marketing specialization from Prestige Institute of Management, Gwalior in the year 2006. She has Industrial experience of one year and teaching experience of 5 years. Prior to joining the institute she was working with Bestnet IT Software Pvt. Ltd. Delhi as Customer Relationship Manager. Her area of interest is Consumer Behaviour & Organizational Behaviour. She has 3 books to her credit. She has 14 International cases published by ECCH. She has 16 Research papers published in various journals and edited books. Presently she is pursuing her Ph.D on the topic “Event Sponsorship and Image Transfer”



E-Mail Id shailja.bhakar@prestigegwl.org, shailjabhakar@yahoo.com
Contact No. 0751-4097027
Faculty In Charge ISTD, Institutional Accreditation
Coordinator Fourth International Conference, Industry Institute Interface

 

Books Published

1 .
  • 1. Associate Editor in Prestige Journal of Research called “Sanchayan” for the year 2012-2013 2[1] ISSN No. 2277-1689
2 .
  • Editor of a book entitled Global Advances and Innovations in IT and Management Volume I, published by Prestige Institute of Management Gwalior as material for the Fourth International Conference held during Dec 28-30, 2012, Bloomsbury Publishing India Pvt. Ltd, ISBN No.978-93-82563-57-0
3 .
  • Editor of a book entitled Global Advances and Innovations in IT and Management Volume II, published by Prestige Institute of Management Gwalior as material for the Fourth International Conference held during Dec 28-30, 2012, Bloomsbury Publishing India Pvt. Ltd, ISBN No.978-93-82563-57-5
4 .
  • Co- Editor in Prestige Journal of Research called “Sanchayan” for the year 2010-2011 1[1] ISSN No. 2277-1689
5 .
  • Co-Edited a book titled Global Business Recession: Lessons Learnt Vol II published by Prestige Institute of Management Gwalior as material for the First International Conference held during Jan 8-10, 2010, Crescent Publisher: Allahabad, 978-81-910494-2-8
6 .
  • Co-Edited a book titled Global Business Recession: Lessons Learnt Vol I published by Prestige Institute of Management Gwalior as material for the First International Conference held during Jan 8-10, 2010, Crescent Publisher: Allahabad, 978-81-910494-2-8

International Publications

1 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage? Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 814-006-8
Abstract
2 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 514-015-1
Abstract
3 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Teaching Notes, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 514-015-8
Abstract
4 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-014-1
Abstract
5 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 414-014-8
Abstract
6 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-015-1
Abstract
7 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage? Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 814-006-1
Abstract
8 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal And Perceptual Bias In A Three Star Hotel Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-016-1
Abstract
9 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal And Perceptual Bias In A Three Star Hotel Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-016-8
Abstract
10 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-015-8
Abstract
11 .
  • Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Workers Ignorance To Safety Norms, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-071-8
Abstract
12 .
  • Rajput Sneha, Nitin Tyagi and Shailja Bhakar (2013) Social Cause Related Marketing and Its Impact on Customer Brand Preferences, Sanchayan: Prestige International Journal of Management and Information Technology Vol 2(1), PP 26-38
Abstract
13 .
  • Bhakar Shilpa, Gaurav Davar and Shailja Bhakar (2013) Taste of tongue: A headache for CBF Pvt Ltd., Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-116-1
Abstract
14 .
  • Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Turnaround Strategies For A Sick Bank, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-117-1
Abstract
15 .
  • Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Workers Ignorance To Safety Norms, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-071-1
Abstract
16 .
  • Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Worker Compensation Manifests into Multi-faceted HR Problems, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-070-8
Abstract
17 .
  • Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Worker Compensation Manifests into Multi-faceted HR Problems, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-070-1
Abstract
18 .
  • Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Turnaround Strategies For A Sick Bank, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-117-8
Abstract
19 .
  • Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Supply Chain Management Teaching Notes, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House, reference number 313-108-8
Abstract
20 .
  • Bhakar Shilpa, Gaurav Davar and Shailja Bhakar (2013) Taste of tongue: A headache for CBF Pvt Ltd., Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-116-8
Abstract
21 .
  • Bhakar Shailja, Adarsh Kumar Agrawal, B.K. Suthar, Sachin Verma, Amit Verma, Keshav Singhal and Parivartan Singh (2013) Impact Of Service Quality, Physical Environment, Employee Behavior On Consumer Perception in Prestige International Journal of Management & IT-Sanchayan, Vol. 2(2), 2013, pp. 117-133. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 4.94 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692
Abstract
22 .
  • Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Neeharika Gubreley, Aditya Saxena, Akshay Agarwal and Vikram Shah(2013), Tug Of War Between Two Labor Unions: A Case Of Manufacturing Organization Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 412-069-1
Abstract
23 .
  • Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Supply Chain Management, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House, reference number 313-108-1
Abstract
24 .
  • Bhakar, S. S., Shailja Bhakar, Shilpa Bhakar (2013) Relationship between Country of Origin, Brand Image, and Customer Purchase Intentions. Far East Journal of Psychology and Business, Vol. 11 No.1, April 2013, pp 50-71, Online ISSN :- 2221-8017
Abstract
25 .
  • Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2013) Impact of Product Performance and Brand Image on Customer Satisfaction, Asian Journal Of Research In Business Economics And Management, Internationally indexed and Listed in Ulrichs Periodicals Directory, ProQuest, U.S.A, J-gate,Index Copernicus, Electronic Journal library, University Library of  Regensburg, Germany, having Copernicus value 5.09, ISSN:2249-7307(ONLINE),2250-1673(PRINT)
Abstract
26 .
  • Bhakar Shilpa, Shailja Bhakar and Abhay Dubey (2013) Impact of Brand Trust and Customer Satisfaction on Brand Loyalty, ZENITH International Journal of Business Economics & Management Research, ISSN 2249-8826, ZIJBEMR, Vol.3 (7), July(2013) Pages 265-275. Published By: Zenith International Research & Academic Foundation (ZIRAF), Internationally indexed and listed in EBSCO, USA; Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; E-ISRJC, Philippines; EZB, Germany; Open J-gate, India etc, having Copernicus value 5.09
Abstract
27 .
  • Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Neeharika Gubreley, Aditya Saxena, Akshay Agarwal and Vikram Shah(2013), Tug Of War Between Two Labor Unions: A Case Of Manufacturing Organization Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 412-069-8
Abstract
28 .
  • Bhakar S. S., Shailja Bhakar Shilpa Bhakar and Girjesh Sharma (2012) The Impact Of Co-Branding On Customer Evaluation Of Brand Extension Published in in Prestige International Journal of Management & IT-Sanchayan, Vol. 2(2), 2013, pp. 117-133. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 4.94 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692
Abstract
29 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Job or Entrepreneurship: A Difficult Choice, case teaching notes, published by European Case Clearing House, Ref No: 111-034-8
Abstract
30 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Professional Ethics v/s Laws of Land: A Case of Life Line Hospital, case teaching notes, published by European Case Clearing House, Ref No: 711-031-8
Abstract
31 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Employee Attitude and Behavioral Issues @ Sanjeevni , case teaching notes, published by European Case Clearing House, Ref No: 411-049-8
Abstract
32 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Helping Hands Need Helping Hand, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 311-111-1
Abstract
33 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Helping Hands Need Helping Hand, case teaching notes, published by European Case Clearing House, Ref No: 311-111-1
Abstract
34 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Professional Ethics v/s Laws of Land: A Case of Life Line Hospital, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, the case has been published by European Case Clearing House, Ref No: 711-031-1
Abstract
35 .
  • Chakraborty, Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), Opening of the First Mall in a Small Town, the case teaching notes have been published by European Case Clearing House, ref no: 810-005-8.
Abstract
36 .
  • Bhakar Shailja, Anindita Chakraborty, Meera Kaul Upadhyay, Surabhi Sengar (2010), A step ahead towards the future, Developed during Eighth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Mar 2-4, 2009, published by European Case Clearing House, Ref No: 810-004-1
Abstract
37 .
  • Bhakar Shailja, Anindita Chakraborty, Meera Kaul Upadhyay, Surabhi Sengar (2010), A step ahead towards the future, the case teaching notes have been published by European Case Clearing House, Ref No: 810-004-8
Abstract
38 .
  • Chakraborty Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), The leasing puzzle, the case teaching notes have been published by European Case Clearing House, Ref No: 110-025-8
Abstract
39 .
  • Chakraborty Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), The leasing puzzle, Developed during Eighth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Mar 2-4, 2009, the case has been published by European Case Clearing House, Ref No: 110-025-1
Abstract
40 .
  • Chakraborty, Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), Opening of the First Mall in a Small Town, Developed during Eighth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Mar 2-4, 2009, the case has been published by European Case Clearing House, ref no: 810-005-1.
Abstract
41 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Employee Attitude and Behavioral Issues @ Sanjeevni , Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 411-049-1
Abstract
42 .
  • Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Job or Entrepreneurship: A Difficult Choice, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 111-034-1
Abstract

National Publications

1 .
  • Bhakar Shailja, Reeta Chauhan and Smrita Bhadouriya (2014) The Impact of Students Attitude and Belief on their Career Choice, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, “Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd, Pp 539-556, ISBN No.978-93-82951-49-0
Abstract
2 .
  • Bhakar Shailja, Shilpa Bhakar, Monika Mittal, Abhay Dubey and Shreya Sabarwal (2014) Impact of Corporate Social Responsibility (CSR) on Consumer Trust, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, “Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd, Pp 359-373, ISBN No.978-93-82951-49-0
Abstract
3 .
  • Bhakar Shailja, Shilpa Bhakar and Monika Mittal (2013) Impact of Perception towards Advertisement and Advertisement Effectiveness on Purchase Intention: A Study of Celebrities and Animated Spokespersons in the Advertisement” Accepted for publication in MAMIT Journal of IT and Management, Vol 6 No 2, 16-33, ISSN 0974-066X
Abstract
4 .
  • Monika Mittal, Shailja Bhakar, Abhay Dubey and Arpit Goyal (2013) Effects of Job Insecurity on Job Satisfaction, Organizational Citizenship Behavior and Negative Emotions of Employees, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 387-397, ISBN 81-88719-68-4
Abstract
5 .
  • Bhakar Shailja, Monika Mittal, Abhay Dubey and Jai Singh (2013) Impact of Customer Satisfaction and Compalint Behavior on Customer Loyalty in Consumer Durable Products, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 6-16, ISBN 81-88719-68-4
Abstract
6 .
  • Bhakar Shailja, Abhijeet Saban and Nagendra Kushwah (2012), High and Low Involvement Products and Their Relationship with Purchase Intentions of Indian Consumers, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 328-345, ISBN No.978-93-82563-57-0
Abstract
7 .
  • Bhakar Shailja and Abhay Dubey (2012), Impact of Brand Equity on Purchase Intention, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 373-397, ISBN No.978-93-82563-57-0
Abstract
8 .
  • Bhakar Shailja, Shilpi Nagariya and Shilpa Bhakar (2012), Effect of Customer Perceived Value on Satisfaction and Customer Loyalty in Banking Sector: The Moderating Effect of Main-Bank Status, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 221-235, ISBN No.978-93-82563-57-0
Abstract
9 .
  • Pandey Manisha, K. K. Pandey and Shailja Bhakar (2011) Cross-buying Intention as a Predictor of Customer Retention in the banking industry, Bhakar S. S., Tarika Singh, K K Yadav and Ashish Mehra Eds, “Transformation and Survival of Business Organizations: Challenges and Opportunities”, MACMILLAN Publishers India Ltd, Pp 634-643, ISBN No.935-059-061-1
Abstract
10 .
  • Bhakar Shailja, V. K. Pandey, K.K. Pandey, Ashish Mehra, Sanjeev Chaba, Jitender Gupta and Sachin Verma (2011) Analysing Service Quality: A Study of Management Institutions, in Bhakar S.S and Seema Mehta Eds, A Systematic Guide to Write a Research Paper, Excel Books: New Delhi. Pp 56-75, ISBN: 978-81-7446-932-8
Abstract
11 .
  • Bhakar Shailja, Girish Shah, Nischaya Upmanyu, Adarsh Saxena and Shreya Sabarwal (2011) Ethnocentricity and Brand Preference: A Study of Cars, in Bhakar S.S and Seema Mehta Eds, A Systematic Guide to Write a Research Paper, Excel Books: New Delhi. Pp 76-97, ISBN: 978-81-7446-932-8
Abstract
12 .
  • Bhakar Shailja, Shilpa Bhakar and Sneha Rajput (2011), Changing Brand Personality Through Celebrity Endorsement, Bhakar S. S., Tarika Singh, K K Yadav and Ashish Mehra Eds, “Transformation and Survival of Business Organizations: Challenges and Opportunities”, MACMILLAN Publishers India Ltd, Pp 599-611, ISBN No.935-059-061-1
Abstract
13 .
  • Bhakar S. S., Nitin Sikarwar, Shailja Bhakar (2011), Impact of Advertising Message in the development of Brand Image with Reference to Insurance Industry: An Exploratory Study, Bhakar S. S., Navita Nathani, Tarika Singh and Shailja Bhakar Eds, Global Business Recession: Lessons Learnt, Cresent Publishers: Allahabad, Vol I, Pp 358-395, ISBN: 978-81-910494-2-8
Abstract
14 .
  • Bhakar Shailja, Shilpa Bhakar, Sharad Sharma (2011), The Role of Communication and Trust in explaining Customer Loyalty: - A Study of Professional Institutions, Bhakar S.S, Dr. Garima Mathur, Dr. Anindita Chakraborty and Prof. Amitabh Maheshwari Eds, Post Recessionary Economy- Movers and Molders of Change in Economy, Cresent Publishers: Allahabad, Pp 306-334, ISBN:978-81-7446-719-5
Abstract
15 .
  • Rajput Sneha, Nitin Tyagi and Shailja Bhakar (2011), Social Cause Related Marketing and Its Impact on Customer Brand Preferences, Bhakar S. S., Tarika Singh, K K Yadav and Ashish Mehra Eds, “Transformation and Survival of Business Organizations: Challenges and Opportunities”, MACMILLAN Publishers India Ltd, ISBN No.935-059-061-1
Abstract
16 .
  • Bhakar Shailja, Dharmendra Sutrakar, Jitendra Arya, Kamal Kishore Katariya (2011), Green Marketig, Bhakar S. S., Navita Nathani, Tarika Singh and Shailja Bhakar Eds, Global Business Recession: Lessons Learnt, Cresent Publishers: Allahabad, Vol I, Pp 333-337, ISBN: 978-81-910494-2-8
Abstract
17 .
  • Bhakar Shilpa, Shailja Bhakar (2010), Brand image and company image congruence and its effect on brand loyalty: a study of two wheelers and four wheelers, in Bhakar S.S and Prof. V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 231-269, ISBN: 978-81-7446-833-8
Abstract
18 .
  • Bhakar Shailja, Shilpa Bhakar (2010) Relationship between emotional satisfaction and customer loyalty: a study of professional and traditional programs, in Bhakar S.S, and V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 325-354, ISBN: 978-81-7446-833-8
Abstract
19 .
  • Bhakar S. S., Shailja Bhakar, Akash Bansal (2010), Buying behavior of consumers towards the durable goods with special reference to TV’s, in Bhakar S.S and Prof. V. K. Pandey, Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 151-178, ISBN: 978-81-7446-833-8
Abstract
20 .
  • Bhakar Shilpa, Shailja Bhakar (2009), Factors affecting perceived brand image of different radio channels with special reference to Gwalior region, published in Knowledge Hub Journal Vol. 5 (2) listed in 11th edition of Cabells Directory Texas (USA) Pp 77-96, ISBN 0973-6425
Abstract
21 .
  • Bhakar S. S., Shilpa Bhakar, Shailja Bhakar (2009) Brand-Event Image Congruence and Image Transfer Published in BVIMSR Journal of Management Research of Bharati Vidyapeeth Institute of Management Studies and Research, vol1(1), April 2009. Pp 59-66
Abstract
22 .
  • Bhakar S. S., Shailja Bhakar, Amrish Dixit (2008) Selection of Advertising Appeals in Print Media: A Comparative Study of Products and Services, in Bhakar S.S, Shilpa Sankpal and Saurabh Mukharjee Eds, Key Drivers of organizational excellence, Excel Books: New Delhi, Pp-127-138, ISBN: 978-81-7446-719-5
Abstract
23 .
  • Bhakar Shilpa, Shailja Bhakar, Neha Pareek (2008) Image marketing: a comparative study of foreign sourced and Indian watches, in Bhakar S.S, Shilpa Sankpal and Saurabh Mukharjee Eds, Key Drivers of organizational excellence, Excel Books: New Delhi, Pp-160-193, ISBN: 978-81-7446-719-5
Abstract
24 .
  • Bhakar Shilpa, Shailja Bhakar (2007) Self and Brand Image Congruence and Its Impact On Consumer Preference, in Bhakar S.S, Ed. Mastering Change for Organizational Excellence, Excel Books, New Delhi. Pp. 150-175, ISBN: 978-81-7446-581-8
Abstract
© Prestige Institute of Management, Gwalior. All rights are reserved