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Faculty Member's Profile

 

Dr. Sneha Rajput

Ph.D, MBA (IB)
Assistant Professor, International Business

She joined the institute in November 2009. she obtained her Master's degree in International Business from School of Economics,International Institute of Professional Studies (DAVV), Indore with 91 %. she has one and half year industrial experience and six years of teaching experience. she has attended many workshops, conefernces and FDP's and has 16 publlications to her credit. She has scored highest in the "Ph.D Entrance Exam" conducted by jiwaji univrsity in her respective subject. she is pursuing Ph.D. on the topic "Antecedents of Impulse Purchase: A Study of Readymade Apparel Sector in Gwalior Region" from Jiwaji University undersupervision on Dr. S.S.Bhakar. Her area of interest is Marketing and International Business.



E-Mail Id sneha.rajput@prestigegwl.org, sneharajput19@gmail.com
Contact No. 0751-4097026

International Publications

1 .
  • Rajput S. Et al (2013), Social Cause Related Marketing and its Impact on Customer Brand Preferences, SANCHAYAN Prestige International Journal of Management and IT, 2(1), 26-48, ISSN 2277-1689
Abstract
2 .
  • Rajput Et al (2013) “Impossible says I ‘M Possible”: A Study of ACPL Pithampur, the case teaching notes have been published by European Case Clearing House, Ref No: 414-032-8, 1-3
Abstract
3 .
  • Rajput Et al (2013) “Impossible says I ‘M Possible”: A Study of ACPL Pithampur, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior Under Supervision of Dr. SS Bhakar During . During, Apr 20-22, 2012, the case has been published by European Case Clearing House, Ref No: 414-032-1, 1-3
Abstract
4 .
  • Rajput Et al (2013) “For the employees, of the employees and by the employees”: A Study of Case Study on Unique Steps of ACPL the case teaching notes have been published by European Case Clearing House, Ref No: 414-031-8, 1-3
Abstract
5 .
  • Rajput Et al (2013) “For the employees, of the employees and by the employees”: A Study of Case Study on Unique Steps of ACPL, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior Under Supervision of Dr. SS Bhakar During . During, Apr 20-22, 2012, the case has been published by European Case Clearing House, Ref No: 414-031-1, 1-4
Abstract
6 .
  • Rajput S. Et al. (2013), Impact of Customer Relationship Management on repurchase Intentions: A Study of Cellular Services in Gwalior Region, Pezzottate Journals, International Journal of Applied Services Marketing Perspectives- A Refereed Quality Journal, 2(3), 554-563.
Abstract
7 .
  • Mehra A., Sharma A., Kaurav R. and Rajput S.(2012),Business Opportunities in Automobile Sector (cars) after Copenhegan Summit, Bhakar S.S., Singh T,. Yadav K.K., and Mehra A., Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 349-357, ISBN: 978-935-059-061-4.
Abstract
8 .
  • Bhakar S., Rajput S., and Bhakar S. (2012), Changing Brand Personality through Celebrity Endrosement, Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 599-611, ISBN: 978-935-059-061-4.
Abstract
9 .
  • Rajput S., Singhal P. and Singh M. (2012), An Empirical Study of Customer Experience and Satisfaction towards Hypermarket Shopping: A Study of Hypermarkets in Gwalior Region, Journal of Management Value and Ethics, 3(4), ISSN:2249-9512, 23-36
Abstract
10 .
  • Singh M., and Rajput S.(2012) Mobile Communication : A boon for a workplace, International Journal of Business, Management and Social Sciences,107-110, ISSN: 2249-7463, 1(8-IV), April 2012
Abstract
11 .
  • Singh M., Rajput S., and Mehra A.(2012), Real Time Defragmentation: A Need of Today’s Environment, Bhakar S.S., Singh T,. Yadav K.K., and Mehra A., Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 579-583, ISBN: 978-935-059-061-4.
Abstract
12 .
  • Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Success Story of Village Boy the case teaching notes have been published by European Case Clearing House, Ref No: 811-029-1, 1-2.
Abstract
13 .
  • Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Problem of Happy Workers the case teaching notes have been published by European Case Clearing House, Ref No: 811-028-1, 1-2.
Abstract
14 .
  • Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Success Story of Village Boy, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2010, the case has been published by European Case Clearing House, Ref No: 811-029-1, 1-2.
Abstract
15 .
  • Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Problem of Happy Workers, , Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2010, the case has been published by European Case Clearing House, Ref No: 811-028-1, 1-2.
Abstract
16 .
  • Tanted N., Arora S., Bagal H. and Shukla S., (2009), Retaining Leadership Position: Success Mantra of An Insurance Company, Prestige International Journal of Management and Research,2(2), 3(1), 84-86, ISSN 0974-6080.
Abstract

National Publications

1 .
  • Bhakar S., Rajput S. et al.(2014), Impact of Service Quality and Customer Satisfaction on Behavioral Intentions: A study of Hospitality Industry in Gwalior Region, A Handbook for Writing Research Paper, Eds. Bhakar and Singh, 53-65, ISBN: 978-93-81212-51-6, Bharti Publication
Abstract
2 .
  • Bhakar S., Rajput S., Suri S., Naaz I. , Ahmad M. et.al (2014), Illusion of Trust and its effect Performance: A Study of teams during a workshop, A Handbook for Writing Research Paper, Eds. Bhakar and Singh, 38-52, ISBN: 978-93-81212-51-6, Bharti Publication
Abstract
3 .
  • Rajput S., Mehra A., Palia C., Bhadoria K. and Andani S. (2014), Customer Switching behavior: An Evaluation of Factors Affecting Mobile(Handset) Users in India, Sustainability Management and Power of Innovation, Eds. Dr. S.S. Bhakar and Dr. Tarika Singh, 343-351, 1, ISBN: 978-93-82951-49-0, Bloomsbury Publishing India Pvt. Ltd
Abstract
4 .
  • Rajput S. Et al (2012), Customer Perception towards Product Quality and its effect on Repurchase Intention in Baby Diaper: A Comparative Study on Huggies and Pampers in in Global Advances and Innovations in IT and Manageement, Eds Bhakar SS, Bhakar S., Et al , 1, 298-316, ISBN:978-93-82563-57-0
Abstract
5 .
  • Bhakuni P., Rajput S. Et al (2012), Impact of Customer Satisfaction and Perceived Product Quality on Customer Loyalty: A Study of Shampoos , in Global Advances and Innovations in IT and Manageement, Eds Bhakar SS, Bhakar S., Et al , 1, 259-272, ISBN:978-93-82563-57-0
Abstract
6 .
  • Mehta S., Kaurav R., Pandey M., Rehman A., Rajput S., Rai B., and Pal P.(2011), Effect of Ecological Behavior on Purchase Intention: A Demographic Study, A Systematic Guide to write Research Paper, 98-121, ISBN:978-81-7446-932-8.
Abstract
7 .
  • Mehra A., Kaurav R., Tiwari A., Rajput S., and Singh M. (2011), Identifying the determinants of corporate reputation: A framework of online factors, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 277-290, ISBN :978-81-910494-0-4
Abstract
8 .
  • Rajput S., Mehra A., Singh M., and Raghuvanshi A. (2011) The Impact Of Customer Satisfaction And Relationship Quality On Customer Retention: A Study Of Banking Industry In Gwalior Region, Post Recessionary Economy: Movers and Moulders of Changing World, 1, 23-251, ISBN:978-81-910494-0-4
Abstract
9 .
  • Singh M. and Rajput S.( 2010), Data Centers and Cloud Computing: A Review, Information Technology & Business Intelligence, 46-50.
Abstract
10 .
  • Rajput S. and Singh M. (2010), Importance of CRM in Hospitality Services and its impact on Customer Satisfaction: A Study of Hotels in Indore, Information Technology & Business Intelligence , 38-45.
Abstract
11 .
  • Rajput S. and Singh M.(2010), Social Entrepreneurship: A Revolutionary change in Entrepreneurial concepts, Management Effigy, 1(1), 29-35.
Abstract
12 .
  • Singh M., Rajput S., and Mehra A.(2011), Bi And Bpm: A Tool To Address The Information Challenges Of Midsize Companies, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 572-579, ISBN :978-81-910494-0-4
Abstract
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