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Faculty Member's Profile

 

Dr. Rahul Pratap Singh Kaurav

PhD, UGC-NET (Management), UGC-NET (Tourism), MBA, MTM
Assistant Professor, Marketing & Tourism

He has joined the institute in June 2013. He has earned Ph.D. in March, 2014 from Jiwaji U niversity, Gwalior. He have vast industry exposure of more than five years with leading MNCs at mid-managerial level. He is also a member of various associations like IACSIT, Singapore, Research Fellow, Centre of Marketing Science, Dhaka, Bangladesh and serving as member of editorial board and reviewer for various national and international journals of management discipline. He is in academics since 2008 and his teaching and research interests include Research Methodology, Marketing Research, Marketing of Services, Tourism Marketing, Managerial &Tourism Economics, and Sales Management etc.He authored two books on marketing discipline, contributed in study material of several Universities, and written three chapter in edited books. He has published 30 research papers in international and national journals of repute.



E-Mail Id rahul.kaurav@prestigegwl.org
Contact No. 0751-4097035

 

Books Published

1 .
  • Prakash, M., Kaurav, R. P. S.& Sharma, A.(2012). Services: Trends and Insights, First Edition, New Delhi: Wisdom Publications. ISBN: 978-93-81505-23-6
2 .
  • Tomar, R. S. &Kaurav, R. P. S. (2012). Marketing Management: An Emerging Perspective, First Edition, New Delhi: Har-Anand Publications Pvt. Ltd. ISBN: 978-81-241-1692-0.

International Publications

1 .
  • Shukla, U. N., Baber, R., Baber, P. & Kaurav, R. P. S. (2015). Market orientation and business performance tertiary sector, In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Eds.), Sustainability Management and the Power of Innovation, Vol. II, (pp. 149-157). New Delhi: Bloomsbury Publishing India Pvt. Ltd.
Abstract
2 .
  • Kaurav, R. P. S., Paul, J., &Chowdhary, N. (2015). Effect of internal marketing on hotels: Empirical evidences for internal customers, International Journal of Hospitality and Tourism Administration, Vol. 16, No. 4 (Accepted for Publication)
Abstract
3 .
  • Kaurav, R. P. S. (2015). Assessing impact of internal marketing: on business performance: Doctoral dissertation summary, European Journal of Tourism Research (ISSN 1994-7658/ 1314-0817), 10(1), 136-139
Abstract
4 .
  • Kaurav, R. P. S., Prakash, M., Verma, J. P., & Chowdhary, N. (2015). Does internal marketing influences organisational commitment? Empirical evidences from hotels in Gwalior, Current Issues of Tourism Research (ISSN 2048-7878), 4(2), 19-26
Abstract
5 .
  • Kaurav, R. P. S., Baber, R., Chowdhary, N., & Kapadia, S. (2015). Destination performance: Importance of redefining DMOs, Asia Pacific Journal of Innovation in Hospitality and Tourism (ISSN 2289-1471), 4(1), 125-142.
Abstract
6 .
  • Kaurav, R. P. S., Paul, J., & Chowdhary, N. (2015). Effect of internal marketing on hotels: Empirical evidences for internal customers, International Journal of Hospitality and Tourism Administration (ISSN 1525-6480 print | 1525-6499 online), 16(4), 311-330.
Abstract
7 .
  • Kaurav, R. P. S. (2014). Redefining sustainable tourism in Indian perspective: Seven steps approach, Journal of Marketing and Operations Management Research (ISSN: 1949-4912), Vol. 2, No. 1, pp. 43-50
Abstract
8 .
  • Kaurav, R. P. S. (2014). Preferences for internal marketing and organisational commitment: Empirical evidences from hotels, Pranjana: The Journal of Management Awareness (ISSN: 0971-9997), 17(1), 25-36.
Abstract
9 .
  • Kaurav, R. P. S., & Prakash, M. (2014). The evolution and appearance of the internal marketing concept (IMC): Literature review in the context of 4Ps, Pramanik (ISSN: 2249-118X), 3(1), 158-165.
Abstract
10 .
  • Baber, R., Kaurav, R. P. S., & Baber, P. (2014).  Predictors of individual market orientation: A study of Indian financial organisation, Prestige International Journal of Management & IT – Sanchayan, 3(2), 50-58.
Abstract
11 .
  • Singh, K.,&Kaurav, R. P.S. (2013). Responsibility to manage pilgrim destination: Study on HolaMohalla at Shri Anandpur Sahib, Scholarly Research Journal for Interdisciplinary Study (pISSN2319-4766), Vol. 1, No. 3, pp. 180-193
Abstract
12 .
  • Singh, K.,&Kaurav, R. P.S. (2013). Responsibility to manage pilgrim destination: Study on HolaMohalla at Shri Anandpur Sahib, Scholarly Research Journal for Interdisciplinary Study (eISSN2278-8808), Vol. 1, No. 4, pp. 986-990
Abstract
13 .
  • Kaurav, R. P. S., & Prakash, M. (2013). How internal marketing produces quality in tourism and tourism related businesses, Productivity (ISSN: 0032-9924 | e-ISSN: 0976-3902), Vol. 53, No. 4, pp. 311-319
Abstract
14 .
  • Kaurav, R. P.S. (2012). Internal marketing practices for elders’: a study of tourism hotels, Journal of Management Value & Ethics (ISSN 2249-9512), Vol. 3, No. 4, pp. 81-85
Abstract
15 .
  • Kaurav, R. P. S.&Chowdhary, N. (2012). Cultural Impacts of Tourism: A Literature Review in Indian Perspective, Syndicate: The Journal of Business, Vol. 11, pp. 01-14
Abstract
16 .
  • Singh, H.P., Kaurav, R. P. S.&Saxena, A. (2012). Global Media and Journalism, Saaransh: RKG Journal of Management(ISSN 0975-4601), Vol. 3, No. 2, pp. 78-81
Abstract
17 .
  • Kaurav, R. P. S., Shukla, U. N. & Prakash, M., (2011). Managerial culture – ‘Mental Gear’: A study for the employees’ disposal in tourism enterprise, International Journal of Business Economics and Management Research (ISSN 2229-4848), Vol. 2, No. 2, pp. 112-120
Abstract
18 .
  • Kaurav, R. P. S.& Prakash, M. (2011). Internal Marketing – a Gizmo to bind Employees’ Power in Tourism Enterprises, South Asian Journal of Tourism and Heritage (ISSN 0974-5432), Vol. 4, No. 2, pp. 173-183
Abstract
19 .
  • Kaurav, R. P. S., Chowdhary, N. & Shukla, U. N., (2011). Impact of internal marketing on external marketing in tourism enterprises: a study in the focus of Madhya Pradesh, Journal of Global Information and Business Strategy (ISSN 0976-4925), Vol. 2, No. 1, pp. 15-24
Abstract
20 .
  • Kaurav, R. P. S., Shukla, U. N. & Singh, H. P., (2011). Decision making styles of consumer in malls: A study with reference to malls in Gwalior, Journal of Business Analysis (ISSN 2231-1165), Vol. 1, No. 1, pp. 180-187
Abstract
21 .
  • Nathani, N., Sandhar, S., Kulshrestha, K. &Kuarav, R.P.S., (2009). Sleepless nights at Nidra Ltd., A case study published by European Case Clearing House, Reference No. 610-008-01
Abstract
22 .
  • Nathani, N., Sandhar, S., Kulshrestha, K. &Kuarav, R.P.S., (2009). Sleepless nights at Nidra Ltd., (Teaching note) for the case published by European Case Clearing House, Reference No. 610-008-08
Abstract

National Publications

1 .
  • Kaurav, R. P. S. & Chowdhary, N. (2016). The roles of destination marketing organizations (DMOs) in travel and tourism, Marketing Mastermind (ISSN: 9770972515000-02), 13(2), 15-18.
Abstract
2 .
  • Baber, R. & Kaurav, R. P. S. (2015). Criteria for hotel selection: A study of travellers, Pranjana: The Journal of Management Awareness (ISSN: 0971-9997), 18(2), 52-59.
Abstract
3 .
  • Mehra, A., Kaurav, R. P. S., & Baber, R. (2015). An evaluation of customer perception of service quality in internet banking, eds. S.S. Bhakar & S. Bhakar, A Procedural Guide to Write a Research Paper, pp. 184-196, New Delhi: Bharti Publications.
Abstract
4 .
  • Kaurav, R. P. S., Baber, R. & Prakash, M. (2014). Impact of tourism in transitional economy: A study in India perspectives, In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Eds.), Sustainability Management and the Power of Innovation (pp. 399-408). New Delhi: Bloomsbury Publishing India Pvt. Ltd
Abstract
5 .
  • Baber, R., Upadhyay, Y., &Kaurav, R. P. S. (2014). Antecedents and consequences of individual marketing orientation, Prabandhan: Indian Journal of Management (ISSN: 0975-2854), Vol. 7, No. 4, pp. 37-47
Abstract
6 .
  • Kaurav, R. P. S., Kaur, J., & Singh, K. (2013). Rural tourism: Impact study - An integrated way of development of tourism for India. In R. K. Miryala (Ed.), Changing Paradigms of Rural Management (pp. 313-320). Hyderabad: Zenon Academic Publishing
Abstract
7 .
  • Kaurav, R. P. S. (2013). Internal marketing: 7 methods and 21 maneuvers to improve capabilities of your squad, In A. K. Tyagi, G. Thomas, & A. K. Singh (Eds.), Evolving Management Paradigms in Manufacturing & Service Sectors (pp. 183-186). Gwalior: IPS Group Publishing
Abstract
8 .
  • Mehra, A., Sharma, A., Kaurav, R. P. S.,&Rajput, S. (2012). Business opportunities in automobile sector (cars) after Copenhegan summit, eds. Bhakar, S. S., Singh, T., Yadav, K. K.&Mehra, A. ‘Transformation and survival of business organisation’ in an international conference proceedings, organized by Prestige institute of management, Gwalior, in December 2011. pp. 349-357, New Delhi: Macmillan Publishers India Ltd. [ISBN: 978-935-059-061-4]
Abstract
9 .
  • Kaurav, R. P. S., Prakash, M. & Singh, H. P. (2012). Incorporating Word–of-Mouth Sources for Marketing of Services: A Study of Tourism Services, eds. Dash, S. K., Prakash, S., and Praakash, G. ‘Contemporary Issues in Services Marketing-Challenges for 21st Century’, pp. 593-602, New Delhi: Global Research Publication. [ISBN: 978-81-89630-44-7]
Abstract
10 .
  • Kaurav, R. P. S., Chahar, D. S. (2012). Ethics in management research: Dilemmas for global economic perspective, In V. Agrawal (Ed.), Indian Economy & International Perspective (pp. 491-497). Jaipur: Indus Valley Publications
Abstract
11 .
  • Kaurav, R. P. S., Chahar, D. S.&Ishrat, S. (2012). Word of Mouth: Persuasiveness and pervasiveness Critical Analysis for Tourism Industry in Global Perspective, in a UGC Sponsored national conference’s proceedings, organized by BhagawatSahai Govt. College, Gwalior, in January 2012. pp. 344-353, Jaipur: Indus Valley Publications. [ISBN: 81-88719-68-4]
Abstract
12 .
  • Kaurav, R. P. S. (2012). Internal Marketing Practices: An Investigation of International Tourism Hotels for Elders, in a UGC Sponsored national conference’s proceedings, organized by MadhavMahavidyalaya, Gwalior, in March 2012. pp. 110-113, Jaipur: Indus Valley Publications. [ISBN: 81-8182-527-8]
Abstract
13 .
  • Kaurav, R. P. S., Mehra, A.&Gupta, B.(2011). Internal Marketing issues in educational institutions: a special reference to Gwalior city, eds. Bhakar, S. S., Nathani, N., Singh, T.&Bhakar, S. ‘Global business recession: Lessons learnt’ in an international conference proceedings, organized by Prestige institute of management, Gwalior, in January 2010.
Abstract
14 .
  • Kaurav R.P.S., Prakash, M.&Singh H.P., (2011). Medical tourism: A changing business scenario for India, in a digital CD format of seminar proceedings for various digital libraries of national institutes, With 2nd serial number.
Abstract
15 .
  • Mehra, A., Kaurav R.P.S., Tiwari, A.K., Rajput, S.&Singh, M. (2011). Identifying determinants of corporate reputation: A framework of online factors, eds. Bhakar, S.S. & Mathur, G., ‘Post recessionary economy: Mover & moulders of changing world’, pp. 277-290, Allahabad: Crescent Publishers.
Abstract
16 .
  • Singh H.P., Jindal Sunita&Kaurav R.P.S., (2011).Adult Education and E-Learning, Proceedings of the National Conference on ‘Turbulent Business Environment: The Road Ahead’, 11-12 February 2011, Published by giBS Rohini, New Delhi, pp. 116-121
Abstract
17 .
  • Mehta, S., Kaurav R.P.S., Pandey, M., Rahman, A., Rajput, S., Rai, B. & Pal, P. (2011). Effect of ecological behaviour on purchase intention: A demographic Study, eds. Bhakar, S.S. & Mehta, S. ‘A systematic guide to write a research paper’, pp. 98-121, New Delhi: Excel Books
Abstract
18 .
  • Shukla, U.N.&Kaurav, R.P.S., (2010). Who should finance higher education in India, in conference proceedings of MPPURC, Participation of private sector in development of higher education in Madhya Pradesh: Challenges and opportunities, pp. 78-85.
Abstract
19 .
  • Bhakar, S.S., Mehra, A.&Kaurav, R.P.S., (2010).Relationship between overall internet banking service quality and customer satisfaction and their comprehensive effect on corporate brand image and customer retention – A study in India, in conference proceedings of giBS, Innovative strategies for value creation and management, pp. 1-14.
Abstract
20 .
  • Mehra, A.,&Kaurav, R.P.S., (2010), Mass-Customization through synchronization of Technology, Economy, and Innovation, in conference proceedings of Prestige, Innovation and adoption: Twin engines for sustained growth, pp. 298-317
Abstract
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