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Faculty Member's Profile


Praveen Aronkar

PhD (Pursuing), UGC-NET, MBA
Assistant Professor, Marketing

He joined the institute in September 2013. He obtained Master’s in Business Administration from Institute of Commerce and Management, Jiwaji University, Gwalior. He has 7 years each of teaching and corporate experience. His area of interest is Marketing Management. He has attended several workshops, conferences & FDP’s and has 6 publications to his credit. Presently he is pursuing Ph. D from Jiwaji University, Gwalior

E-Mail Id
Contact No. 0751-4097042

International Publications

1 .
  • Bhakuni Pooja, Aronkar Praveen (2012), Effect of Social Media Advertising on Purchase Intentions of Students - An Empirical Study Conducted in Gwalior City, International Journal of Applied Services Marketing Perspectives, North America, Vol. 1 No. 1,  73-79, ISSN(O): 2279-0985;   ISSN(P): 2279-0977

National Publications

1 .
  • Aronkar Praveen, Bhargava Preeti, Shrivastava Rekha  (2015), Relationship Between Crowding and Quality of Service in Banking Sector, Bhakar S. S., Nandan Velankar, Himani Saxena  and Devendra Sharma Eds, “Financial matters in Global Perspective”, Bharti Publications, New Delhi, ISBN No.978-93-885000-28-7
2 .
  • Aronkar Praveen (2014), Effect of Packaging and Labeling on Consumer Purchase Decision of Ready to Eat Food Items, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, “Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd, Vol II,  Pp 141-148, ISBN No.978-93-84898-74-8
3 .
  • Bhakuni Pooja, Chugh Nidhi, Jain Ravi, Aronkar Praveen (2012) Adopting Green Supply Chain Management Activities in Distribution Activities: A study of Retail Sector, Journal of Management Values & Ethics, Vol.-II No. I, 38-47, ISSN: 22499512 
4 .
  • Aronkar Praveen, Bhakuni Pooja, Khan Huma (2011), Post Recession challenges of retaining customers by Retail Banks: An empirical study conducted in Gwalior city, Bhakar S. S., Garima Mathur, Anindita Chakraborty and Amitabha Meheshwari Eds, “Post Recession Economy: movers & moulders of changing world”, Crescent Publishers: Allahabad, Vol II, Pp 101-114, ISBN:978-81-910494-0-4
5 .
  • Singh Smriti, Bhakuni Pooja, Aronkar Praveen (2011), Impact of Economic growth perception, Reliable advice and Regulations & Transparency on Investors’ confidence: A post recession study on customers of Stock Brokerages, Bhakar S. S., Pandey K. K., Garima Mathur and Anindita Chakraborty Eds, “Post Recession Economy: movers & moulders of changing world”, Crescent Publishers: Allahabad, Vol I, Pp 185-197, ISBN:978-81-910494-0-4
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