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Faculty Member's Profile

 

Pranshuman Parashar

UGC-NET, PhD (Pursuing), MBA (Marketing & Operations), B.E. (Electronics and Communication)
Assistant Professor, Marketing

Mr. Pranshuman Parashar is Assistant Professor, Marketing in Prestige Institute of Management. He is a management post graduate with dual specialization in Marketing & Operations from IBS Mumbai and has done Bachelor of Engineering in Electronics & Communication. He has been in the profession with Prestige, Gwalior for the last one year. Earlier, he was employed with A2Z Maintenance & Engineering Services Ltd. In Projects.



E-Mail Id pranshuman.parashar@prestigegwl.org
Contact No. 0751-4097024

 

Books Published

1 .
  • Bhakar, S.S.; Kaurav, Rahul P.S.; Parashar, Pranshuman; Sankpal, Shilpa (2015), Sustainable Competitive Advantage Through Integrated Marketing Approach, Bharti Publications: New Delhi, ISBN 978-93-85000-42-3

International Publications

1 .
  • Parashar, Pranshuman; Gupta, Sonam (2016), Impact of Visual Merchandising on Purchase Intention of Consumers. Mastering Supply Chain Intricacies for Market Leadership. Bharti Publications: New Delhi, pp. 257-267. ISBN 978-93-85000-53-9
Abstract
2 .
  • Saxena, Himani; Parashar, Pranshuman; Pawar, Parth. (2016). Impact of General Elections on Stock Returns. Creative & Innovative Excellence for World in Motion. Bharti Publications: New Delhi, pp. 401-405. ISBN 978-93-85000-49-2
Abstract
3 .
  • Sankpal, Shilpa; Parashar, Pranshuman; Kumar, Manoj; Sharma, Sapna (2015). The Operations of an Eye Hospital. Case published by Case Centre, Reference Number: 515-186-1
Abstract
4 .
  • Sankpal, Shilpa; Parashar, Pranshuman; Kumar, Manoj; Sharma, Sapna (2015). Escaping the Media Limelight: The Case of Myra-Rose. Case published by Case Centre, Reference Number: 915-026-1
Abstract

National Publications

1 .
  • Parashar, Pranshuman; Singh, Manish Kumar; Gulati, Chanda; Chaturvedi, Alka (2015). Evaluating Impact of Demographics on Trust in Perspective of Online Transaction. Sustainable Competitive Advantage Through Integrated Marketing Approach. Bharti Publications: New Delhi, ISBN 978-93-85000-42-3
Abstract
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