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Faculty Member's Profile

 

Abhay Dubey

MBA (Marketing)
Assistant Professor, Marketing



E-Mail Id abhay.dubey@prestigegwl.org
Contact No. 0751-4097009
Faculty In Charge Training & Placement

International Publications

1 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal And Perceptual Bias In A Three Star Hotel Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-016-8
Abstract
2 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal And Perceptual Bias In A Three Star Hotel Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-016-1
Abstract
3 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage? Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 814-006-8
Abstract
4 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage? Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 814-006-1
Abstract
5 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-015-8
Abstract
6 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-015-1
Abstract
7 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 414-014-8
Abstract
8 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-014-1
Abstract
9 .
  • Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Teaching Notes, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 514-015-8
Abstract
10 .
  • Bhakar. Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 514-015-1
Abstract
11 .
  • Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2013) Impact of Product Performance and Brand Image on Customer Satisfaction, Asian Journal Of Research In Business Economics And Management, Internationally indexed and Listed in Ulrichs Periodicals Directory, ProQuest, U.S.A, J-gate,Index Copernicus, Electronic Journal library, University Library of  Regensburg, Germany, having Copernicus value 5.09, ISSN:2249-7307(ONLINE),2250-1673(PRINT)
Abstract
12 .
  • Bhakar Shilpa, Shailja Bhakar and Abhay Dubey (2013) Impact of Brand Trust and Customer Satisfaction on Brand Loyalty, ZENITH International Journal of Business Economics & Management Research, ISSN 2249-8826, ZIJBEMR, Vol.3 (7), July(2013) Pages 265-275. Published By: Zenith International Research & Academic Foundation (ZIRAF), Internationally indexed and listed in EBSCO, USA; Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; E-ISRJC, Philippines; EZB, Germany; Open J-gate, India etc, having Copernicus value 5.09
Abstract

National Publications

1 .
  • Garima Mathur, Abhay Dubey and Nagendra Kushwah(2013), Major Factors Influencing Choice Of Professional Students At Time Of purchasing laptop, paper Presented in national conference on Evolving Management Paradigm in Manufacturing and Service Sectors organized by Department of Management, IPS College of Technology and Management, Gwalior (M.P.) India during 16-17, March 2013.
Abstract
2 .
  • Amitabha Maheshwari , Abhay Dubey and abhijeet saban (2013), Impact of Different Macro Variables On NSE Returns, paper published in national conference on Evolving Management Paradigm in Manufacturing and Service Sectors organized by Department of Management, IPS College of Technology and Management, Gwalior (M.P.) India during 16-17, March 2013.
Abstract
3 .
  • Bhakar Shailja and Abhay Dubey (2013), Impact of Brand Trust and Customer Satisfaction on Brand loyalty, paper presented in national conference on Evolving Management Paradigm in Manufacturing and Service Sectors organized by Department of Management, IPS College of Technology and Management, Gwalior (M.P.) India during 16-17, March 2013.
Abstract
4 .
  • Monika Mittal, Shailja Bhakar, Abhay Dubey and Arpit Goyal (2013) Effects of Job Insecurity on Job Satisfaction, Organizational Citizenship Behavior and Negative Emotions of Employees, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 387-397, ISBN 81-88719-68-4
Abstract
5 .
  • Bhakar Shailja, Monika Mittal, Abhay Dubey and Jai Singh (2013) Impact of Customer Satisfaction and Compalint Behavior on Customer Loyalty in Consumer Durable Products, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 6-16, ISBN 81-88719-68-4
Abstract
6 .
  • Bhakar Shailja, Abhijeet Saban , Nagendra Kushwah and Abhay Dubey (2012), Impact of Brand packaging on purchase intention Purchase Intentions of Indian Consumers, developed in fourth research methodology workshop organized by prestige institute Of management Gwalior (M.P.) India during(sent for Publication)
Abstract
7 .
  • Bhakar Shailja and Abhay Dubey (2012), Major Factors Influencing Choice Of Students For the selection of their Carrier Option developed in fourth research methodology workshop organized by prestige institute Of management Gwalior (M.P.) India during (Sent for publication).
Abstract
8 .
  • Bhakar Shailja and Abhay Dubey (2012), Impact Of Product Performance And Brand Image On Customer Satisfaction developed in Fifth research methodology workshop organized by prestige institute Of management Gwalior (M.P.) India during (Sent for publication).
Abstract
9 .
  • Bhakar Shailja and Abhay Dubey (2012), Impact of Brand Equity on Purchase Intention, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 373-397, ISBN No.978-93-82563-57-0
Abstract
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