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Faculty Member's Profile

 

Dr. Shilpa Sankpal

Ph.D, UGC-NET, MBA
Assistant Professor, Marketing

She joined the Institute in January 2007. She obtained Master of Business Administration with Marketing Specialization from DAVV Indore. She has eight years of teaching experience. She has also worked as a Copy Writer and a Sub-broker in the past. Her area of interest is Marketing and organizational behaviour. She has thirty publications to her credit. She has developed cases and presented research papers in various forums.



E-Mail Id shilpa.sankpal@prestigegwl.org, wiseguyhey@gmail.com
Contact No. 0751-4097018

 

Books Published

1 .
  • S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee (2009). Key Drivers of Organizational Excellence, First Edition, New Delhi: Excel Books

International Publications

1 .
  • Shilpa Sankpal, Dr. Yogesh Upadhyay (2015), Indian Retail Landscape, IJEMR, 5(8), 274-285. (Online - ISSN 2249–2585 Print - ISSN 2249-8672)
Abstract
2 .
  • Upamannyu, N. K., Shilpa Sankpal (2014), Effect of Brand Image on Customer Satisfaction and Loyalty Intention and the role of customer satisfaction between brand image and loyalty intention: A study in context of cosmetic product, Journal of Social Science Research, 3(2), 274-285. (Research Paper - Empirical)
Abstract
3 .
  • Pushpa Negi, Shilpa Sankpal and Garima Mathur (2012), Financial Market Integration and Financial Crises: The Case of Big Emerging Market (BEM) Economies, Int. J. Economics and Business Research, Vol. 4, No. 6, pp. 622-638. (Research Paper - Empirical
Abstract
4 .
  • Pushpa Negi, Shilpa Sankpal, Garima Mathur, Nishchaya Vaswani (January 2012). Impact of Financial Leverage on the Payoffs to Stockholders and Market Value, The IUP Journal of Accounting Research & Audit Practices, XI(1), 35- 46. (ISSN No: 0972 – 690X)
Abstract
5 .
  • Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). To DSA or not to DSA, Case Published by ECCH, Reference Number: 511-049-1
Abstract
6 .
  • Teaching Note for Location Diversity is Experience Diversity, Reference Number 511-043-8
Abstract
7 .
  • Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). Location Diversity is Experience Diversity, Case Published by ECCH, Reference Number: 511-043-1,
Abstract
8 .
  • Teaching Note for Project Mahatvakansha: Future of a Company, Reference Number 511-045-8
Abstract
9 .
  • Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). Project Mahatvakansha: Future of a Company, Case Published by ECCH, Reference Number: 511-045-1
Abstract
10 .
  • Teaching Note for The Truth Behind Customer Whine, Reference Number 511-048-8
Abstract
11 .
  • Teaching Note for To DSA or not to DSA, Reference Number 511-049-8
Abstract
12 .
  • Teaching Note for Seeing Employees Through Their Age, Reference Number 413-081-8
Abstract
13 .
  • Shilpa Sankpal, Neha Gupta, Laxmi Palepu, Ravneet Kaur, Manoj Agarwal (2011). Seeing Employees Through Their Age, Case Published by ECCH, Reference Number: 413-081-1
Abstract
14 .
  • Teaching Note for The Tale of a Thriving Unit , Reference Number 413-068-8.
Abstract
15 .
  • Shilpa Sankpal, Neha Gupta, Laxmi Palepu, Ravneet Kaur, Manoj Agarwal (2011). The Tale of a Thriving Unit, Case Published by ECCH, Reference Number: 413-068-1.
Abstract
16 .
  • Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). The Truth Behind Customer Whine, Case Published by ECCH, Reference Number: 511-048-1
Abstract
17 .
  • Shilpa Sankpal (2010). Too Close, Close or Not Close Enough?, Published online in The Management Faculty (T9025), AIMS International, Available at http://www.aims-international.org/tmf/postedarticles/t9025.pdf
Abstract
18 .
  • Anindita Chakraborty, Shilpa Sankpal, Shikha Gupta (December 2010). Stock Price Behaviour and Signaling Effect of Share Repurchases – Evidence from Indian Capital Market, NSHM Journal of Management Research and Applications, 2(2), 15- 27. (ISSN No: 0975 - 2501)
Abstract
19 .
  • Pushpa Negi, Garima Mathur, Shilpa Sankpal, Umesh Holani (July-December 2010). The Impact of Firm’s Capital and Operating Expenditure onWorking Capital Management – A Study of Indian Manufacturing Companies, Effulgence, 8(2), 44- 48. (ISSN No: 0972 - 8058)
Abstract
20 .
  • Shilpa Sankpal, Pushpa Negi, Satish Bansal, Shaily Anand (2009). Aniket’s Icarus Paradox, Case Published by ECCH, Reference Number: 309-009-1
Abstract
21 .
  • Teaching Note for Employee Salaries: A Question of Negotiation or Deserving, Reference Number 409-007-8
Abstract
22 .
  • Teaching Note for Aniket’s Icarus Paradox, Reference Number 309-009-8
Abstract
23 .
  • Teaching Note for Impressions of a Boss: Madhav’s Musings, Reference Number 410-034-8
Abstract
24 .
  • Shilpa Sankpal, Sharad Bisaria, Anubhuti Dwivedi, Samta Jain (2009). Impressions of a Boss: Madhav’s Musings, Case Published by ECCH, Reference Number: 410-034-1
Abstract
25 .
  • Teaching Note for Plant Travails of Baztec Limited, Reference Number 610-006-8
Abstract
26 .
  • Shilpa Sankpal, Sharad Bisaria, Anubhuti Dwivedi, Samta Jain (2009). Plant Travails of Baztec Limited, Case Published by ECCH, Reference Number: 610-006-1
Abstract
27 .
  • Shilpa Sankpal, Pushpa Negi, Praveen Sahu, Brijesh Tomar (Feb 2009). Evaluating Opinion Leadership for B-Schools: An Empirical Study, NSB Management Review, 1(2), 4-18. (ISSN 0974-3286)
Abstract
28 .
  • Garima Mathur, Shilpa Sankpal, Silky Vigg, Umesh Holani(Nov 2009). Burnout and Job Performances: A Study of Telecom Sector, KBSCMR's Journal of Management Research, 2, 1- 16. (ISSN No: 0975 - 1513)
Abstract
29 .
  • Shilpa Sankpal, Pushpa Negi, Satish Bansal, Shaily Anand (2009). Employee Salaries: A Question of Negotiation or Deserving, Case Published by ECCH, Reference Number: 409-007-1
Abstract
30 .
  • Shilpa Sankpal, Garima Mathur, Silky Vigg, Vikas S. Bhadoria (Aug 2008). Role Stress of Working and Non-Working Women, NSB Management Review, 1(1), 11-18. (ISSN 0974-3286)
Abstract
31 .
  • Upinder Dhar, Sapna Parashar, Shilpa Sankpal and Mishi Jagtap (April 2008). Free, Frank and Fearless in Contemporary Cases in Management (Eds. I C Gupta, Rajendra Jain and Ranjana Patel), PIMR Monograph Series, 22/2008, 85-88
Abstract
32 .
  • Shilpa Sankpal (2006). Negotiation Handbook (Author: Patrick J. Cleary. New Delhi: Prentice Hall India). Prestige Journal of Management and Research, 10(1&2), 223 – 225
Abstract
33 .
  • Upinder Dhar, Sapna Parashar, Shilpa Sankpal and Mishi Jagtap (2005). Free, Frank and Fearless. Prestige Journal of Management and Research, 9(1), 135 –139
Abstract

National Publications

1 .
  • Shilpa Sankpal, Yogendra Mathuriya, Lovely Sukhani, Zeba Siddqui, P K Singh, Hilsa Mishra, Shikha Sharma and Abhijit Khanwalkar (2015), Attitude towards Clearance Sales of Liked and Disliked Brands in A Handbook for Writing Research Paper in Social Sciences (Eds S S Bhakar, Navita Nathani), 132-144, New Delhi: Bharti Publications. (ISBN 978-93-85000-27-0) (Research Paper - Empirical)
Abstract
2 .
  • Shilpa Sankpal, N. K Upamannyu, Vivek Gaur and Avadhesh Rathor (2015), Determinants of Informal Groups in Workplaces-An Empirical Study in Redefining the Human Resource Paradigm in Changing Cultural, Social and Economic Environment (Eds S S Bhakar, Gaurav Jaiswal), 144-153, New Delhi: Bharti Publications. (ISBN 978-93-85000-10-2) (Research Paper - Empirical)
Abstract
3 .
  • Shilpa Sankpal, Jitendra Gupta, Saurabh Sharma, Prashant Shrivastava, Abhijit Khanwalkar, Jitendra Shrivastava and Aashish Mehra (2014), Switching Behaviour in Mobile Service Providers: An Empirical Study in A Handbook for Writing Research Paper (Eds S S Bhakar, Tarika Singh), 158-170, New Delhi: Bharti Publications. (ISBN 978-93-81212-50-9) (Research Paper - Empirical)
Abstract
4 .
  • Nischay Kumar Upamannyu, Shilpa Sankpal, Pooja Bhakuni, Annie Jetwani, Radhika Sandilya and Ritu Agarwal (2014), Effect of Social Networking Sites on Mindset of Youth in Sustainability Management and the Power of Innovation (Eds S S Bhakar, Vinod K Bhatnagar, Richa Banerjee), 620 - 632, Volume I, New Delhi: Bloomsbury India. (ISBN 978-93-82951-49-0) (Research Paper - Empirical)
Abstract
5 .
  • Shilpa Sankpal, Nischay Kumar Upamannyu, Shiv Pratap Singh, Suhail Khan and Sunil Upadhyay (2014), Attitude towards Recreational Parks: A Study of Gwalior in Sustainability Management and the Power of Innovation (Eds S S Bhakar, Vinod K Bhatnagar, Richa Banerjee), 606 - 613, Volume I, New Delhi: Bloomsbury India. (ISBN 978-93-82951-49-0) (Research Paper - Empirical)
Abstract
6 .
  • Shilpa Sankpal, Jitendra Gupta, Aradhya Sharma, Anil Pandey, Neel Rai and Priyanka Kushwah (2014), Preference for Social Networking Sites: A Study of Management Students in A Handbook for Writing Research Paper (Eds S S Bhakar, Tarika Singh), 171-177, New Delhi: Bharti Publications. (ISBN 978-93-81212-50-9) (Research Paper - Empirical)
Abstract
7 .
  • Shilpa Sankpal, Amit Kumar Jha, Anita Singh Chauhan and Nilima Pathak (2011), Children’s Attitude towards TV Commercials: A Study of Health Drinks in Post Recessionary Economy: Movers and Moulders of Changing World (Eds S S Bhakar, Garima Mathur, Anindita Chakraborty and Amitabha Maheshwari), 193 - 203, Volume II, Allahabad: Crescent Publishers. (ISBN 978-81-910494-0-4) (Research Paper - Empirical)
Abstract
8 .
  • Shilpa Sankpal, Pushpa Negi and Jitendra Gupta (2011), Purchase Intention for Mobile Phones: An Investigation of Occupational Status in Post Recessionary Economy: Movers and Moulders of Changing World (Eds S S Bhakar, Garima Mathur, Anindita Chakraborty and K K Pandey), 263 - 271, Volume I, Allahabad: Crescent Publishers. (ISBN 978-81-910494-0-4) (Research Paper - Empirical)
Abstract
9 .
  • Shilpa Sankpal and Adarsh Saxena (2011), Motives of Facebook Usages in Post Recessionary Economy: Movers and Moulders of Changing World (Eds S S Bhakar, Garima Mathur, Anindita Chakraborty and K K Pandey), 161 - 174, Volume I,  Allahabad: Crescent Publishers. (ISBN 978-81-910494-0-4) (Research Paper - Empirical)
Abstract
10 .
  • Shilpa Sankpal, Neeraj Dubey, Shivani Sharma, Aarti Pipariya, Garima Vitwekar, Amardeep Sharma and Sorabh Saxena (2011), Gender Perspective on Clearance Sales: An Empirical Study in A Systematic Guide to Write a Research Paper (Eds S S Bhakar and Seema Mehta), 40 - 55, New Delhi: Excel Books. (ISBN 978-81-7446-932-8) (Research Paper - Empirical)
Abstract
11 .
  • Shilpa Sankpal, Amardeep Sharma and Adarsh Saxena (2011), Reasons for De-Patronizing Retail Shops: An Empirical Investigation of Grocery Shops in Global Business Recession: Lessons Learnt (Eds S S Bhakar, Navita Nathani, Tarika Singh and Shailja Bhakar), Vol I, 338 - 357, Allahabad: Crescent Publishers. (ISBN 978-81-910494-2-8) (Research Paper – Empirical)
Abstract
12 .
  • Shilpa Sankpal and Saurabh Saxena (2011), Emerging Film Promotion Strategies: A Case Study of Ghajini in Global Business Recession: Lessons Learnt (Eds S S Bhakar, Navita Nathani, Tarika Singh and Shailja Bhakar), Vol II, 209 - 215, Allahabad: Crescent Publishers. (ISBN 978-81-910494-2-8) (Research Paper – Empirical)
Abstract
13 .
  • Shilpa Sankpal, Pushpa Negi, Jeetendra Vashishtha (Jan-July 2010). Organizational Role Stress of Employees: Public Vs Private Banks, Vidwat – The Indian Journal of Management, 3(1), 2-14. (ISSN 0975-055X)
Abstract
14 .
  • Pushpa Negi, Shilpa Sankpal, Anindita Chakraborty, Garima Mathur (April-June 2010). Working Capital Management and Firm’s Performance – A Study of Indian Manufacturing Companies, Abhigyan, XXVIII(1), 37- 44. (ISSN No: 0970 - 2385)
Abstract
15 .
  • Shilpa Sankpal, Kapil Jain, Prabhakar Mahour, Sonu Indoriya (2010). Terminal Values of Doctors in Gwalior in (Eds. S S Bhakar, V K Pandey) Innovation and Adaptability: Twin Engines of Sustained Growth, book of Fourth PIMG National Conference at PIM, Gwalior, 660-666, Excel Books: New Delhi. ISBN No: 978-81-7446-833-8
Abstract
16 .
  • Pushpa Negi, Shweta Sharma, Shilpa Sankpal, (2009). Determinants of Capital Structure Decisions: A Study of Indian Cement Industry in (Eds. S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee) Key Drivers of Organizational Excellence, book of Third PIMG National Conference at PIM, Gwalior, 66-75, Excel Books: New Delhi.
Abstract
17 .
  • Shilpa Sankpal, Praveen Sahu (2009). De-Marketing: Applications in Unselling in (Eds. S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee) Key Drivers of Organizational Excellence, book of Third PIMG National Conference at PIM, Gwalior, 264-270, Excel Books: New Delhi.
Abstract
18 .
  • Shilpa Sankpal, Shaily Anand, Nishchaya Vaswani (2009). Gender Identity: A Marketer’s Perspective in (Eds. S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee) Key Drivers of Organizational Excellence, book of Third PIMG National Conference at PIM, Gwalior, 271-277, Excel Books: New Delhi.
Abstract
19 .
  • Silky Vigg, Garima Mathur, Shilpa Sankpal, Umesh Holani(2008). Factors Influencing the Choice of ATM Card Users (Eds. Umesh Holani, S K Singh, M R Sahu, Yogesh Upadhyay and S S Bhadouria) Contemporary Business Practices: A Road to Excellence, book of National Seminar on Contemporary Issues in Accounting, Commerce and Business Management at Indian Accounting Association, Gwalior, 216-226 Indus Valley Publications: New Delhi
Abstract
20 .
  • Shilpa Sankpal, Anindita Chakraborty, Pushpa Negi (2008). Career Choice among Youth: A Study of Undergraduates in Gwalior in (Eds. I C Gupta and Anukool Hyde) Navigating Glocalization through Quality Initiatives, book of Second PIMR International Conference at PIMR, Indore, 126-140, Excel Books: New Delhi.
Abstract
21 .
  • Shilpa Sankpal, Abhishek Saxena (2007). Teacher-Student Relationship: College Teacher’s Perspective in Proceedings of the Fifth AIMS International Conference on Management (Eds. Shivprakash Agrawal and Omprakash K. Gupta) on Technology and Management: Two Pillars of Success at IBS, Hyderabad, 625-634, ICFAI University Press: Hyderabad.
Abstract
22 .
  • Shilpa Sankpal, Prankur Batra (2007). Advertising in Industrial Marketing: Cause and Effect Analysis in (Ed. S S Bhakar) Mastering Change for Organizational Excellence, book of Second PIMG National Conference at PIM, Gwalior, 176 - 182 Excel Books: New Delhi.
Abstract
23 .
  • Vinit Singh Chauhan, Shilpa Sankpal, Shilpa Bagdare, Jagdish Bhagwat, Mukul Kumar (2007). AD’s Wanderjahr in Case Method in Management Education: Text and Illustrations, Vol 1 (Eds. Upinder Dhar and Santosh Dhar), 204-206, Second Edition, Excel Books: New Delhi
Abstract
24 .
  • Upinder Dhar, Sapna Parashar, Shilpa Sankpal and Mishi Jagtap (2007). Free, Frank and Fearless in Case Method in Management Education: Text and Illustrations, Vol 2 (Eds. Upinder Dhar and Santosh Dhar), 95-98, Second Edition, Excel Books: New Delhi
Abstract
25 .
  • Shilpa Sankpal (2007). Gender Identity as a marketer’s concern: A question of unwarranted attention? In GMA Souvenir, 45
Abstract
26 .
  • Shilpa Sankpal (2006). IQ to SQ – What the Quotients tell? Sutras, 1, 11-16
Abstract
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