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Publications

 

Publication Year: 2012

 

Books Published

1 .
  • Prakash, M., Kaurav, R. P. S.& Sharma, A.(2012). Services: Trends and Insights, First Edition, New Delhi: Wisdom Publications. ISBN: 978-93-81505-23-6
2 .
  • Tomar, R. S. &Kaurav, R. P. S. (2012). Marketing Management: An Emerging Perspective, First Edition, New Delhi: Har-Anand Publications Pvt. Ltd. ISBN: 978-81-241-1692-0.
3 .
  • Activity-Based Learning and its impact on Management students in professional colleges and institutions. Edited book, Higher Education in India: Problems and Perspective, The Associated Publishers, Ambala, pp.272-283
4 .
  • Editor of a book entitled Global Advances and Innovations in IT and Management Volume I, published by Prestige Institute of Management Gwalior as material for the Fourth International Conference held during Dec 28-30, 2012, Bloomsbury Publishing India Pvt. Ltd, ISBN No.978-93-82563-57-0
5 .
  • Editor of a book entitled Global Advances and Innovations in IT and Management Volume II, published by Prestige Institute of Management Gwalior as material for the Fourth International Conference held during Dec 28-30, 2012, Bloomsbury Publishing India Pvt. Ltd, ISBN No.978-93-82563-57-5
6 .
  • Singh et al (2012), Edited book on “Transforming Business Organizations for Longevity: Challenges and Opportunities ”, Narosa International Publication, ISBN No.978-81-8487-225-5
7 .
  • SS Bhakar, Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal and Ravindra Pathak (2012), Global advances and innovations in IT and Management (Vol. 1), Bloomsbury Publishing India Pvt Ltd, New Delhi. ISBN 978-93-82563-57-0
8 .
  • S.S. Bhakar, Tarika Singh, Krishna Kant Yadav and Aashish Mehra Eds. (2012), Transformation and Survival of Business Organizations: Challenges and Opportunities, Macmillan Publishers India Ltd. ISBN 935-050-061-1.
9 .
  • Bhakar, S. S., Tarika Singh, Krishna Kant Yadav and Aashish Mehra Eds. (2012), Transformation and Survival of Business Organizations: Challenges and Opportunities Vol. II, Macmillan Publishers India Ltd. ISBN 935-050-061-1
10 .
  • Bhakar, S. S.; Tarika Singh; Krishna Kant Yadav and Aashish Mehra Eds. (2012), Transformation and Survival of Business Organizations: Challenges and Opportunities Vol. I, Macmillan Publishers India Ltd. ISBN 935-050-061-1.
11 .
  • Bhakar, S. S., Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal, Ravinder Pathak (Eds.) (2012), Global Advances and Innovations in IT and Management Vol. I, Bloomsbury India: New Delhi, ISBN 9789382563570

International Publications

1 .
  • Bhakar S. S., Shailja Bhakar Shilpa Bhakar and Girjesh Sharma (2012) The Impact Of Co-Branding On Customer Evaluation Of Brand Extension Published in in Prestige International Journal of Management & IT-Sanchayan, Vol. 2(2), 2013, pp. 117-133. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 4.94 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692
Abstract
2 .
  • Bhakar, S. S.; Shailja Bhakar, Shilpa Bhakar, Grijesh Sharma (2012), The Impact of Co-Branding on Customer Evaluation of Brand Extensions, Prestige International Journal of Management and IT, 1(1), 21-53
Abstract
3 .
  • Bhakar, S. S.; Shailja Bhakar, Shilpa Bhakar, Grijesh Sharma (2012), The Impact of Co-Branding on Customer Evaluation of Brand Extensions, Prestige International Journal of Management and IT, 1(1), 21-53
Abstract
4 .
  • Mehra A., Sharma A., Kaurav R. and Rajput S.(2012),Business Opportunities in Automobile Sector (cars) after Copenhegan Summit, Bhakar S.S., Singh T,. Yadav K.K., and Mehra A., Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 349-357, ISBN: 978-935-059-061-4.
Abstract
5 .
  • Singh M., Rajput S., and Mehra A.(2012), Real Time Defragmentation: A Need of Today’s Environment, Bhakar S.S., Singh T,. Yadav K.K., and Mehra A., Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 579-583, ISBN: 978-935-059-061-4.
Abstract
6 .
  • Bhakar S., Rajput S., and Bhakar S. (2012), Changing Brand Personality through Celebrity Endrosement, Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 599-611, ISBN: 978-935-059-061-4.
Abstract
7 .
  • Banerjee Richa, Subeer Banerjee and Dr. Manoj Patwardhan (2012), The Impact Of Organizational Climate On Employee Health : A Study Of Manufacturing Industry, Transformation and Survival of Business Organisation: Challenges and Opportunities, volume I.
Abstract
8 .
  • Banerjee  Subeer, Dr. Richa Banerjee & Dr. Manoj Patwardhan (2012), Celebrity Endorsement: Does It Make Any Impact On Consumer Buying Behavior?, International Journal of Research in Commerce and Management, Volume No.3(2012)  Issue no 4 (April)
Abstract
9 .
  • Mehra A., Sharma A., Kaurav R.P.S., and Rajput S. (2012), Business opportunities in Automobile Sector (Cars) after Copenhegan Summit, Transormation and Survival of Business Organisations: Challenges and Opportunities,Vol. 1, ISBN: 978-935-059-061-4, Macmillan Publishers India Ltd. pp-349-357.
Abstract
10 .
  • Seema Mehta, Tarika Singh, Tanjul Saxena, (2012) "Blues and Hues for Color Valley", Emerald’s International Journal of Commerce and Management, Vol. 22 Issue: 2, pp.145 – 151, ISSN: 1056-9219
Abstract
11 .
  • Singh,Tarika (2012), “Modeling the relationship between firm’s financial performance and its stock price in Indian context”, Int. J. Business and Systems Research, Vol. 6, No. 4, 2012 pg. 413-430.
Abstract
12 .
  • Singh et al. (2012), “Corporate Governance and Market Valuation: A Study of PPCI Index”, International Journal of Management and Information Technology- Sanchayan, ISSN: 2277-1689, Vol1 issue 1 (July-Dec. 2012).
Abstract
13 .
  • Negi Pushpa, Shilpa Sankpal and Garima Mathur (2012), Financial Market Integration and Financial Crises: The Case of Big Emerging Market (BEM) Economies, Int. J. Economics and Business Research, Vol. 4, No. 6, pp. 622-638.
Abstract
14 .
  • Vijay Kumar Pandey and S. S. Bhakar (2012), Brand Ambassador and Respondent Gender as Correlate of Advertisement Believability, Business Review, 6(1), pp 37-57
Abstract
15 .
  • Pathak Ravindra, Gaurav Jaiswal, Richa Banerjee And Manoj Patwardhan (2012), Employees Job Involvement And Organizational Culture As Predictors Of Managerial Effectiveness, Global Advances And Innovation In IT And Management, Bloomsberry Publication
Abstract
16 .
  • Bansal, S., Yadav KK., & Srivastava R. (2012). Performance of ZRP using extra emulator. In 4th International Conference on Global Advances and Innovations in IT and Management (Vol. 1, pp. 691-897). Bloomsbury Publication.
Abstract
17 .
  • Pushpa Negi, Shilpa Sankpal and Garima Mathur (2012), Financial Market Integration and Financial Crises: The Case of Big Emerging Market (BEM) Economies, Int. J. Economics and Business Research, Vol. 4, No. 6, pp. 622-638. (Research Paper - Empirical
Abstract
18 .
  • Pushpa Negi, Shilpa Sankpal, Garima Mathur, Nishchaya Vaswani (January 2012). Impact of Financial Leverage on the Payoffs to Stockholders and Market Value, The IUP Journal of Accounting Research & Audit Practices, XI(1), 35- 46. (ISSN No: 0972 – 690X)
Abstract
19 .
  • Singh M., and Rajput S.(2012) Mobile Communication : A boon for a workplace, International Journal of Business, Management and Social Sciences,107-110, ISSN: 2249-7463, 1(8-IV), April 2012
Abstract
20 .
  • Rajput S., Singhal P. and Singh M. (2012), An Empirical Study of Customer Experience and Satisfaction towards Hypermarket Shopping: A Study of Hypermarkets in Gwalior Region, Journal of Management Value and Ethics, 3(4), ISSN:2249-9512, 23-36
Abstract
21 .
  • Bhakuni Pooja, Aronkar Praveen (2012), Effect of Social Media Advertising on Purchase Intentions of Students - An Empirical Study Conducted in Gwalior City, International Journal of Applied Services Marketing Perspectives, North America, Vol. 1 No. 1,  73-79, ISSN(O): 2279-0985;   ISSN(P): 2279-0977
Abstract
22 .
  • Kaurav, R. P.S. (2012). Internal marketing practices for elders’: a study of tourism hotels, Journal of Management Value & Ethics (ISSN 2249-9512), Vol. 3, No. 4, pp. 81-85
Abstract
23 .
  • Singh, H.P., Kaurav, R. P. S.&Saxena, A. (2012). Global Media and Journalism, Saaransh: RKG Journal of Management(ISSN 0975-4601), Vol. 3, No. 2, pp. 78-81
Abstract
24 .
  • Kaurav, R. P. S.&Chowdhary, N. (2012). Cultural Impacts of Tourism: A Literature Review in Indian Perspective, Syndicate: The Journal of Business, Vol. 11, pp. 01-14
Abstract
25 .
  • Gulati, C. and Ratnakar, P. (2012). Rewards, Job Satisfaction And Commitment: A Study Among Management Faculties, Global Advances and Innovations in IT and Management, Vol.1, pp.460-470
Abstract
26 .
  • Ratnakar, P.,Upamannyu, N.K. and Gulati, C.(2012). Impact of Financial Information on Stock Prices in the BSE-An Empirical Research, Global Advances and Innovations in IT and Management, Vol.1, pp.92-105
Abstract
27 .
  • Mathur, G., Nathani, N. and Negi, P. (2012). Emotional Labor and Work Stress among Nursing Staff, Advances in Management and Applied Economics
Abstract
28 .
  • Bhakar, S., Maheshwari, A., Dantre, C., Gupta, S., Bharadwaj, A., Nathani, N. (2012). Attrition Rates: Heels of Chilles, Published by European Case Clearing House with reference no- 413-058-8
Abstract
29 .
  • Banerjee Richa, Subeer Banerjee, Manoj Patwardhan (2012) Strength of Psychological Contract : A Predictor of Organizational Effectiveness, Journal of Organisation & Human Behaviour, Volume 1 Issue 4 October 2012, ISSN: 2277-3274
Abstract

National Publications

1 .
  • “Customer Perception towards Product Quality and its effect on Repurchase Intention in Baby Diaper: A Comparative Study on Huggies and Pampers” in fourth International Conference on Global Advancements and Innovation in IT and Management, organized by Prestige Institute of Management, Gwalior on December 28-30, 2012.
Abstract
2 .
  • Bhakar Shailja and Abhay Dubey (2012), Major Factors Influencing Choice Of Students For the selection of their Carrier Option developed in fourth research methodology workshop organized by prestige institute Of management Gwalior (M.P.) India during (Sent for publication).
Abstract
3 .
  • Bhakar Shailja, Abhijeet Saban , Nagendra Kushwah and Abhay Dubey (2012), Impact of Brand packaging on purchase intention Purchase Intentions of Indian Consumers, developed in fourth research methodology workshop organized by prestige institute Of management Gwalior (M.P.) India during(sent for Publication)
Abstract
4 .
  • Mehra A., Sharma A., Kaurav R.P.S., and Rajput S. (2012), Business opportunities in Automobile Sector (Cars) after Copenhagen Summit, Transformation and Survival of Business Organisations: Challenges and Opportunities, 1, 349-357, ISBN: 978-935-059-061-4, Macmillan Publishers India Ltd.
Abstract
5 .
  • Singh Mili, Rajput Sneha and Mehra Aashish (2012), Real Time Defragmentation: A Need of Today’s Environment, Transformation and Survival of Business Organisations: Challenges and Opportunities, 1, 579-583, ISBN: 978-935-059-061-4, Macmillan Publishers India Ltd.
Abstract
6 .
  • Pandey Manisha, Pandey K.K., and Mehra Aashish (2012), Ethical Marketing in Cosmetic Industry, India’s Emergence in Global Scenario, 48-55, ISBN: 978-81-85044-71-6, UDH Publishers & Distributors (P) Ltd., N.Delhi.
Abstract
7 .
  • Singh et al. (2012), “Corporate Governance and Linkage with Performance Measurement: Evidence from Indian Context”, International Journal of Research Finance and Marketing, ISSN: 2231-5985. Listed in –Cabell’s Directory of Publishing Opportunities, USA; Ulrich’s Periodicals Directory.
Abstract
8 .
  • “Impact of Customer Satisfaction and Perceived Product Quality on Customer Loyalty: A Study of Shampoos” in fourth International Conference on Global Advancements and Innovation in IT and Management, organized by Prestige Institute of Management, Gwalior on December 28-30, 2012.
Abstract
9 .
  • Yadav KK, Shrivastava Rajesh “Zone based Routing Protocol in MANETs: A Secure Approach” Presented in National Conference on INFORMATION TECHNOLOGY at Medi-caps Institute of Management and Technology, Indore (M.P.) in 22 April 2012.
Abstract
10 .
  • “Determinants of satisfaction for life insurance Products- An empirical Study in Gwalior” in fourth International Conference on Global Advancements and Innovation in IT and Management, organized by Prestige Institute of Management, Gwalior on December 28-30, 2012.
Abstract
11 .
  • Gulati, C. and Ratnakar, P. (2012). Rewards, Job Satisfaction And Commitment: A Study Among Management Faculties, Global Advances and Innovations in IT and Management, Vol.1, pp.460-470.
Abstract
12 .
  • Ratnakar, P.,Upamannyu, N.K. and Gulati, C.(2012). Impact of Financial Information on Stock Prices in the BSE-An Empirical Research, Global Advances and Innovations in IT and Management, Vol.1, pp.92-105.
Abstract
13 .
  • Ravindra Pathak, Dr. Kavita Indapurkar and Dr. Manoj Patwardhan, (2012), “Study of Relationship among Organizational Climate, Job Satisfaction and Managerial Effectiveness”, IIMT Business Review, Greater Noida, Volume 4, No. 1, May 2012 (ISSN 0975-0916).
Abstract
14 .
  • Singh et al. (2012), “EVA in Pharma Sector: A Pre-Recession Study”, International Journal of Marketing and Technology; Vol 2(6); pp:95-120.. ISSN: 2249-1058. Listed in –Cabell’s Directory of Publishing Opportunities, USA; Ulrich’s Periodicals Directory.
Abstract
15 .
  • Pushpa Negi, Shilpa Sankpal, Garima Mathur and Nischaya Vaswani (2012), “Impact of Financial Leverage on the Payoffs to Stockholders and Market Value”, Vol. XI, No. 1, pp. 35-47.
Abstract
16 .
  • “An Empirical Study of Customer Experience and Customer Satisfaction towards Hypermarket Shopping” in the 1st International Conference GCOM organized by Gitarattan International Business School, Delhi held during January 12th-14th, 2012.
Abstract
17 .
  • Bhakar S. S., Monika Mittal, Prithviraj Mathur (2012), Psychological Contract, Organizational Commitment and Intension to Quit among Academicians, in Bhakar, S. S. , Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal and Ravinder Pathak eds., Global Advances and Innovations in IT and Management, Bloomsbury India: New Delhi.
Abstract
18 .
  • Garima Mathur, Silky Vigg, Simranjeet Sandhar and Alka Sharma (2012), “Psychological Empowerment and Organizational Commitment: A study of Educational Institutes”, Gitam Journal of Management, Vol.10, No.1, pp. 189-203 (ISSN: 0972-740X).
Abstract
19 .
  • Bhakar S. S., Nishchay K. Upmanyu (2012), The Impact of Brand Trust and Customer Satisfaction on Customer Loyalty, in Bhakar S. S., Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal, Ravinder Pathak eds., Global Advances and Innovations in IT and Management, pp 236-258, Bloomsbury India: New Delhi
Abstract
20 .
  • Bhakar, S. S., Sneha Rajput, Pooja Bhakuni, Ashish Mehra, Bhavesh Sharma and Ankur Gupta (2012), Customer Perception towards Product Quality and its Effect on Repurchase Intention in Baby Diaper: A Comparative Study between Haggis and Pampers, in Bhakar, S. S., Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal and Ravinder Pathak eds., Global Advances and Innovations in IT and Management, Bloomsbury India: New Delhi
Abstract
21 .
  • Bhakar S. S., Monika Mittal, Prithviraj Mathur (2012), Psychological Contract, Organizational Commitment and Intension to Quit among Academicians, in Bhakar, S. S. , Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal and Ravinder Pathak eds., Global Advances and Innovations in IT and Management, Bloomsbury India: New Delhi
Abstract
22 .
  • Bhakar, S. S. and Nitin Singh Sikarwar (2012), Impact of Emotions in Development of Brand Image with Reference to Insurance Industry – An Exploratory Study, Gitam Journal of Managemen (ISSN 0972-740X), 10(4), 57-77
Abstract
23 .
  • Upmanyu, Nishchay Kumar and Bhakar, S. S. (2012), Effects of Sales Promotion on Purchase Behavior of Customer in Retail Sector, in Bhakar, S. S.; Tarika Singh; Krishna Kant Yadav and Aashish Mehra Eds. Transformation and Survival of Business Organizations: Challenges and Opportunities, pp. 612-625, Macmillan Publishers: New Delhi, ISBN 935-050-061-1
Abstract
24 .
  • Bhakar Shailja and Abhay Dubey (2012), Impact Of Product Performance And Brand Image On Customer Satisfaction developed in Fifth research methodology workshop organized by prestige institute Of management Gwalior (M.P.) India during (Sent for publication).
Abstract
25 .
  • Bhakar, S. S., Sneha Rajput, Pooja Bhakuni, Ashish Mehra, Bhavesh Sharma and Ankur Gupta (2012), Customer Perception towards Product Quality and its Effect on Repurchase Intention in Baby Diaper: A Comparative Study between Haggis and Pampers, in Bhakar, S. S., Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal and Ravinder Pathak eds., Global Advances and Innovations in IT and Management, Bloomsbury India: New Delhi
Abstract
26 .
  • Bhakar Shailja and Abhay Dubey (2012), Impact of Brand Equity on Purchase Intention, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 373-397, ISBN No.978-93-82563-57-0
Abstract
27 .
  • Singh et al. (2012), “Corporate Governance and Market Valuation: A Study of PPCI Index”, International Journal of Management and Information Technology- Sanchayan, ISSN: 2231-5985, Vol1 issue 1.
Abstract
28 .
  • Singh et al. (2012), “Corporate Governance and Linkage With Performance Measurement: Evidence From Indian Context”, International Journal of Research Finance and Marketing, ISSN: 2231-5985. Listed in –Cabell’s Directory of Publishing Opportunities, USA; U
Abstract
29 .
  • Banerjee Richa, Gaurav Jaiswal, Subeer Banerjee (2012), Measures Of Stress In Stress In Manufacturing And Service Sectors, Emerging Trends Of Management In Present Economic Scenario, Volume I, Indus Valley Publications
Abstract
30 .
  • Jaiswal Gaurav, Chauhan G. S. (2012), ““Viral Marketing: A way of Internet Promotion” published in the edited book ‘Emerging Trends in Management in Present Ecnomic Scenario’ Edited by Dr. K. K. Maheswari published by IndusValley Publication, Jaipur. (ISBN 81-8182-527-8).
Abstract
31 .
  • Yadav KK, Shrivastava Rajesh “Performance Of ZRP Protocol using EXATA Emulator” Presented in National Conference on SPECTRUM OF INFORMATION TECHNOLOGY at G L Bajaj Group of Institutions, Mathura (U.P.) during March 17-18,2012.
Abstract
32 .
  • Pushpa Negi and Garima Mathur (2012), “Causal Relationship between Foreign Direct Investment, Economic Growth and Trade: Evidence from Big Emerging Countries”, in Global Integration, National Strategies and Sectoral Impact ed. Bala Batavia, Jin Wook Choi and R. Hema published by Sidma Press Pvt. Ltd: India (ISSN: 978-93-5067-170-2).
Abstract
33 .
  • Bhakar S. S., Nishchay K. Upmanyu (2012), The Impact of Brand Trust and Customer Satisfaction on Customer Loyalty, in Bhakar S. S., Shailja Bhakar, Nitin Paharia, Gaurav Jaiswal, Ravinder Pathak eds., Global Advances and Innovations in IT and Management, pp 236-258, Bloomsbury India: New Delhi.
Abstract
34 .
  • Kaurav, R. P. S., Chahar, D. S. (2012). Ethics in management research: Dilemmas for global economic perspective, In V. Agrawal (Ed.), Indian Economy & International Perspective (pp. 491-497). Jaipur: Indus Valley Publications
Abstract
35 .
  • Investment Behaviour of Investors: A Study of Railway Employees at Gwalior, Edited Book by Dr. S.S. Bhakar on Transformation and Survival of Business Management: Challenges and Opportunities, Macmillan Publisher India Ltd., pp 217-226
Abstract
36 .
  • Performance of Derivatives Trading: A Case Study with special reference to futures and options, Journal of Department of Accountancy & Business Statistics, PG College of Commerce, University of Rajasthan, Jaipur, vol. 10, No. 1, pp. 88-94
Abstract
37 .
  • Foreign Direct Investment (FDI), Retail Sector and organized retail Market, Edited Book by Dr. K.P.S. Chauhan and Dr. Praveen Ojha on Global Economic India, Indus Valley Publication, Jaipur, 2012, pp. 69-81
Abstract
38 .
  • Bhakuni Pooja, Chugh Nidhi, Jain Ravi, Aronkar Praveen (2012) Adopting Green Supply Chain Management Activities in Distribution Activities: A study of Retail Sector, Journal of Management Values & Ethics, Vol.-II No. I, 38-47, ISSN: 22499512 
Abstract
39 .
  • Baber, R., Baber, P., & Jain, S. (2012, January-March). Social Entrepreneurs: Changing Face of Society. Journal of Management Values and Ethics, 2(1), 48-52. [pISSN: 2249-9512].
Abstract
40 .
  • Singh et al. (2012), “Scams and Their Impact on Stock Market”, Global Advances and Innovations in IT and Management, ISBN 978-93-82563-57-0, PG 106-120.
Abstract
41 .
  • Kaurav, R. P. S., Prakash, M. & Singh, H. P. (2012). Incorporating Word–of-Mouth Sources for Marketing of Services: A Study of Tourism Services, eds. Dash, S. K., Prakash, S., and Praakash, G. ‘Contemporary Issues in Services Marketing-Challenges for 21st Century’, pp. 593-602, New Delhi: Global Research Publication. [ISBN: 978-81-89630-44-7]
Abstract
42 .
  • Bhakar Shailja, Shilpi Nagariya and Shilpa Bhakar (2012), Effect of Customer Perceived Value on Satisfaction and Customer Loyalty in Banking Sector: The Moderating Effect of Main-Bank Status, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 221-235, ISBN No.978-93-82563-57-0
Abstract
43 .
  • Kaurav, R. P. S., Chahar, D. S.&Ishrat, S. (2012). Word of Mouth: Persuasiveness and pervasiveness Critical Analysis for Tourism Industry in Global Perspective, in a UGC Sponsored national conference’s proceedings, organized by BhagawatSahai Govt. College, Gwalior, in January 2012. pp. 344-353, Jaipur: Indus Valley Publications. [ISBN: 81-88719-68-4]
Abstract
44 .
  • Kaurav, R. P. S. (2012). Internal Marketing Practices: An Investigation of International Tourism Hotels for Elders, in a UGC Sponsored national conference’s proceedings, organized by MadhavMahavidyalaya, Gwalior, in March 2012. pp. 110-113, Jaipur: Indus Valley Publications. [ISBN: 81-8182-527-8]
Abstract
45 .
  • Mehra, A., Sharma, A., Kaurav, R. P. S.,&Rajput, S. (2012). Business opportunities in automobile sector (cars) after Copenhegan summit, eds. Bhakar, S. S., Singh, T., Yadav, K. K.&Mehra, A. ‘Transformation and survival of business organisation’ in an international conference proceedings, organized by Prestige institute of management, Gwalior, in December 2011. pp. 349-357, New Delhi: Macmillan Publishers India Ltd. [ISBN: 978-935-059-061-4]
Abstract
46 .
  • Nathani, N., Kaur, J. (2012). Determinants of capital structure and inter Industry Linkages, FIIB Business Review. 2(1), 31-35
Abstract
47 .
  • Nathani, N., Kaur, J. (2012). Employee Perception towards Compensation & Motivation: A Study of Front Line Executives. Vishwakarma Business Review, 2(2), 80-88.
Abstract
48 .
  • Nathani, N., Sandhar, S. and Jeswani, K. (2012). Dividend policy and its impact on shareholders wealth (Ed. SS Bhakar, Tarika Singh, Krishna Kant Yadav, Aashish Mehra) Transformation and Survival of business Organisations: Challenges and Opportunity,Vol.1,87-96, Macmillan Publishers India Ltd.,New Delhi(ISBN:978-935-059-061-4)
Abstract
49 .
  • Jain, R., & Baber, R. (2012). A Comprehensive Study on Human Security and Development in Asia. In K. P. Chauhan, & P. Ojha (Ed.), Global Economic India (pp. 200-207). Gwalior: Indus Valley Publication.
Abstract
50 .
  • Gupta R.C., Velankar Nandan (2012),Efforts Towards Bringing Back the Overseas Black Money: An Impact on Indian Economy, in Black Money and Indian Economy, Eds. M.P. Gupta, Meenakshi Singhal, Asmita Dubey, Jagran Journal of Commerce and Economics, 27-34, (Special Issue)
Abstract
51 .
  • Pushpa Negi, Shilpa Sankpal, Garima Mathur and Nischaya Vaswani (2012), “Impact of Financial Leverage on the Payoffs to Stockholders and Market Value”, The IUP Journal of Accounting Research & Audit Practices, Vol. XI, No. 1, pp. 35-47 (ISSN: 0972-690X).
Abstract
52 .
  • Vigg Silky, Mathur Garima and Kaur Simranjeet (2012), “Anomalous Price Behavior: A Non- Evidence of Monthly Effect on Indian Stock Exchange”, International Journal of Global Management, Vol 8, No. 2, pp. 60-67.
Abstract
53 .
  • Garima Mathur, Silky Vigg, Simranjeet Sandhar and Alka Sharma (2012), “Psychological Empowerment and Organizational Commitment: A study of Educational Institutes”, Gitam Journal of Management, Vol.10, No.1, pp. 189-203 (ISSN: 0972-740X).
Abstract
54 .
  • Jaiswal Gaurav, Chauhan G. S. (2012), ““Viral Marketing: A way of Internet Promotion” published in the edited book ‘Emerging Trends in Management in Present Ecnomic Scenario’ Edited by Dr. K. K. Maheswari published by Indus Valley Publication, Jaipur. (ISBN 81-8182-527-8).
Abstract
55 .
  • Jaiswal Gaurav et al. (2012), “Green Marketing to Sustainable Environment Protection” published in the edited book ‘Global Environment – Issues & Problems’ Edited by K. S. Senger, G. S. Chauhan, Subhash Chand & Ramesh Kumar published by LG Publishers Distributors, Delhi. (ISBN 978-81-910382-1-7).
Abstract
56 .
  • Yadav KK, Shrivastava Rajesh “Performance Of ZRP Protocol using EXATA Emulator” Presented in National Conference on SPECTRUM OF INFORMATION TECHNOLOGY at G L Bajaj Group of Institutions, Mathura (U.P.) during March 17-18,2012.
Abstract
57 .
  • Rajput S. Et al (2012), Customer Perception towards Product Quality and its effect on Repurchase Intention in Baby Diaper: A Comparative Study on Huggies and Pampers in in Global Advances and Innovations in IT and Manageement, Eds Bhakar SS, Bhakar S., Et al , 1, 298-316, ISBN:978-93-82563-57-0
Abstract
58 .
  • Garud Urvashi,Velankar Nandan,(2012), Green Marketing : SWOT Analysis, in Management Arena, Innovations, opportunities and challenges, Eds. V.S. More, P.S. Muley, J.V. Bhalerao, P.B. Suryawanshi, A.Anjum, 81-87, (ISBN:978-93-5067-163-4) Conference Proceedings.
Abstract
59 .
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