• Teaching – 2 Years
• Research - NIL
• Industry - --
• Others -- 20 Years

Advertising & Sales Management, Personality Development, Industrial Marketing, Rural & Agricultural Marketing, Organizational Behavior, Business Statistics, Marketing Research and Consumer Behaviour, Strategic Marketing, Marketing Management, Customer Relationship Management, Business Policy & Strategic Management, Business Communication.

• Participated and Presented a Paper entitled “Rural Marketing in India: Challenges and Opportunities” in the International conference on Synergizing East and West for Global Competitiveness, sponsored by AICTE at Prestige Institute of Management and Research, Indore during 30 & 31 January 2007.
  
• Participated and Presented a Paper entitled “Infrastructure: A Road for Development” in the International conference on “Double Digit Growth: Asian Perspective” organized by ICFAI Business School, Ahmedabad held during January 05-07, 2007.
  
• Participated and Presented a Paper entitled “Consumer Preference of the Ready to Eat Branded Potato Chips” in the International conference on “Marketing in the New Global Order” organized by North American society for Marketing Education in India and Indian Institute of Management, Indore held during December 18-20, 2006.
  
• Participated Case Writing Workshop and developed a case entitled Jhawar Chai: Ek Pyala Success Wala organized by Prestige Institute of Management, Dewas during December 01-03, 2006
  
• Participated in National Level Faculty Development Programme organized by Welingkar and AIMS at Prin. Welingkar institute of Management Development & Research, Mumbai on emerging issues and challenges in Marketing and HRM during July 12-15, 2006.
  
• Participated and presented a paper titled “Total Quality Management: Applications in Academic Institutions” in National Conference on Total Quality Management and Better Health Strategy, organized by Prestige Institute of Management, Gwalior.
  
• Participated Lecture titled “ 3600 appraisal of Leadership effectiveness” by Dr. S. S. Bhakar, Director PIMG, organized by Gwalior Management Association in Nov-2005.
  
• Participated Lecture titled “Self-Esteem and Self- Analysis” by Mr. Jagdish Khatri, President, and Allahabad Management Association, organized by GMA in Jan-2006.
  
• Participated Lecture titled “Leadership Effectiveness “by Dr. S.S.Bhakar held in PIMG, on Dec-2005 under the Institutional exchange program with LNIP.
  
• Participated Lecture titled “Attitude Building” by Dr. Manoj Patwardhan held in PIMG, on Dec-2005 under the Institutional exchange program with LNIP.
  
• Participated in workshop on Management Course at Air Force Station, Maharajpur, Gwalior from 17 February to 14 March 2003.
  
• Participated Qualified Instructor Course at Air Force Station Jallahalli, Bangalore from 5 November2001 to 14 December 2001.

Pandey Vijay Kumar (2006) “Consumer Preference of Ready to Eat Branded Potato Chips” is published in the book “Marketing in the New Global Order” Edited by Dr. Tapan K Panda, Professor in Marketing (Indian Institute of Management, Indore) and Dr. Navin Donthu Professor in Marketing (Georgia State University, Atlanta, USA) Page No.577-586. Published by Excel Book (ISBN 81-7446-510-3)

Pandey Vijay Kumar (2006) Rural Marketing in India: Challenges and opportunity, is published in the book“Synergizing East and West for Global Competitiveness” Edited by Dr. I.C. Gupta and Dr. Jitendra Kumar Mishra, Page No. 399-403. Published by Excel Book (ISBN 81-7446-522-7).

Pandey Vijay Kumar, Patwardhan Manoj(2006) Agriculture Commodities: A Strategy for Marketing in the book “Rural Marketing :Challenges and Opportunity” Edited by Dr. H.C. Purohit, Page No. 98-103, Published by Shree Publication (ISBN:81-8329-127-9)

Pandey Vijay Kumar “Total Quality Management: Applications in Academic Institutions” is accepted for publication in ICFAI Journal of Management research.

Pandey Vijay Kumar “Customer Evaluation of after Sales Service Communication Mode: An Empirical Study of Gender Consequences in Mobile Services at Gwalior” is accepted for publication in the anthology “Communication in a Globalized World: Challenges & Remedies” by Birla Institute of Technology, Pilani.

Pandey Vijay Kumar (2006) Total Quality Management: Applications in Academic Institutions. Paper presented and published in Souvenir in Prachi-PIMG National Conference on TQM and Better Health Strategies, organized at Prestige Institute of Management, Gwalior during April 21-23, 2006.

Pandey Vijay Kumar (2006) Infrastructure: A Road to Development, Paper presented and abstract is published in Souvenir and full paper in the form of compact disc entitled “Double Digit Growth: Asian Perspective” in the proceeding of International conference organized by ICFAI, Ahmedabad during December 18-20, 2006.

1. Research Guidance Role of employee attitude in developing customer satisfaction: A study of landline providers.
2. Customer evaluation of after sales service contact mode: An empirical analysis of gender consequences.
3. Customer evaluation of service quality: a study of gender effects.
4. Price format and the evaluation of multi component good.
5. Factor analysis of product failure in motorbike industry.
6. Role of emotional branding on brand acceptance: A study of pharmaceutical industry.
7. Consumer perception and past experience with the product as predictors of product value: A study of refrigerators.
8. Impact of different sales promotion schemes on the attitude of readers towards magazine.
9. Consumer buying behavior and online marketing: A study at Gwalior.
10. Effect of advertisement on socio -cultural and psychographics dimensions.
11. Consumer preferences in purchase of ready to eat snacks: branded potato chips.
12. Consumer preferences of passenger car: A study with reference to Gwalior.
13. Effect of price increase in buying behavior of cigarette smoker.

AIMS Test for Management Admission (11 Feb 2007)Center: Gwalior, Venue: Prestige Institute of Management: Was Organised by Indian Banking Personal Selection Board and assigned me Control Room Assistant (CRA) and I handled the responsibility without any hitch.

Case Writing Workshop (2006) - Coordinated and participated in Sixth National Level Case Writing Workshop during December 13-15, 2006, Organized by Prestige Institute of Management, Gwalior. There was seven cases developed in the workshop and is under process to be sent to European Case Clearing House for review and publication. I with my group developed a case entitled “More for less or less for more”.

NIIT Examination for Selection of Tax Return Preparers (24 December 2006) Center: Gwalior, Venue: Prestige Institute of Management: Was Organised by Indian Banking Personal Selection Board and assigned me Control Room Assistant (CRA) and I handled the responsibility without any hitch.

National Festival Spandan (2006) – A Mega Event: Was member of core committee and coordinator of Discipline committee for three days National level management festival “Spandan”, in which more than 50 Institutions participated. A large number of competitive and entertainment events were carried out during the festival and in cultural activity the chief guest was famous actor Nirmal Pandey.

LIC of India, Recruitment of ADO (20 Aug 2006) Center: Gwalior, Venue: Prestige Institute of Management: Was Organized by Indian Banking Personal Selection Board and assigned me Control Room Assistant (CRA) and I handled the responsibility without any hitch.

National Conference (April 21-23,2006): Was Coordinator of Food Committee and Member of Publicity for three days National Conference on Total Quality Management and better health strategy jointly organized by PRAACHI and Prestige Institute of Management.

National Festival Spandan (2005) – A Mega Event: Was member of Internal Committee and Discipline Committee for three days National level management festival “Spandan”, in which more than 40 Institutions participated. A large number of competitive and entertainment events are carried out during the festival.

Accreditation Committee: Is member of accreditation committee, the job includes sending reports to various agencies about the Institutes.

Admissions Committee: Member of admissions committee for the academic session starting July 2006. The major achievement is all round improvement in admissions including the quality of admissions.

Time Table: Coordinating Time Table for Management Programs offered by the Institute.

Attendance: Coordinating attendance for Management programs offered by the institute through monitoring and control of attendance. Working to achieve the target of ensuring at least 75% attendance by all the students studying at the Institute.

Disciplinary committee: Have been a very active member of the disciplinary committee from the first day of joining in the Institute.