Ms. Shilpa Bhakar
Lecturer (Marketing)




Date of Birth 18th Sep 1981
Designation Lecturer
Qualification MBA
Experience
  • Teaching – 2 year, 6 months
  • Research - 2 year
  • Industry  - --
  • Others    - --
Specialization Marketing Major, Minor HR
Subject Teaching :-

Organizational Change and Development, HRM, Management Process, Business Communication, Marketing Research and Consumer Behavior.

Organizational Behavior, Brand Management, Marketing of Services, Counseling Skills for Managers, International Marketing.
E-mail ID Ssb198018@rediffmail.com
Phone & Fax 0751 – 5532197 (R), 2470724 (O), 2470516 (Fax)
Contact Address A – 7, Krishna Nagar, Gola Ka Mandir, Gwalior
Area of Research Brand management, Consumer Behavior
Research Guidance 15(List Enclosed)
No. of Papers Published 11 (List Enclosed)
Book Published None
Membership of Professional Bodies Gwalior Management Association, PRAACHI Psycho Cultural Research Association.
Conference/Seminar/ Workshop Attended (List Enclosed)
Event Organize (List Enclosed)
Faculty In-charge Research Methodology Workshop, Major Research Project, Personality Development Cell, Case Writing Workshop.

Paper Published & Conference, Seminar, Workshop, Research Guidance, QIP Attended

Research Publications
  1. Bhakar Shilpa and Rupesh Mittal (2006) Country of Origin and Brand Acceptance: A Study of Ready Made Shirts in Upinder Dhar, Santosh Dhar and Vinit Chauhan Eds, Strategies of Winning Organizations (462-470). Excel Books: New Delhi.
  2. Bhakar.S.S, V. Madhumurthy, Bhakar Shilpa (2006) Efficiency of Cross Functional Teams in ISO and Non ISO Certified Companies: A Study of Manufacturing Organizations. GITAM Journal of Management 4(1) 4-25.
  3. Bhakar Shilpa, S. S. Bhakar and Mansi Sureka (2006) Customer Satisfaction as Predictor of Customer Loyalty: A Study of Shampoos. Accepted Paper at ICFAI Journal of Marketing Management.
  4. Bhakar, S. S. and Shilpa Bhakar (2006) Understanding the Effect of Role Ambiguity and Role Conflict on Salesmen’s Performance. Accepted paper for publication in Mahesh Bhargava (ed.) Human Psychology and Management.
  5. Shipa Bhakar and Garima Mathur (2006) Cultural Intelligence: An Essential Requirement in Glogalized Business World. Accepted paper for publication in Mahesh Bhargava (ed.) Human Psychology and Management.
  6. Shilpa Bhakar (2006) Understanding Consumer Psychology. Accepted paper for publication in Mahesh Bhargava (ed.) Human Psychology and Management.
  7. Bhakar Shilpa and Bhakar.S.S (2006) Development and Standardisation of a Measure for Brand Personality: A Demographic Study, Paper presented in Prachi-PIMG National Conference on TQM and Better Health Strategies, organized at Prestige Institute of Management, Gwalior during April 21-23, 2006.
  8. Bhakar.S.S, Bhakar Shilpa, Rai Saurabh (2005) Supply Chain Orientation: A Study of Pharmaceutical Industry in India. Accepted Paper at ICFAI Journal of Operations Management.
  9. Bhakar Shilpa, Garima Mathur and Prachi Gautam (2005) Respondent Gender and User Status as Correlates of Brand Image. Accepted Paper at ICFAI Journal of Consumer Behavior.
  10. Bhakar Shilpa and Bhakar.S.S (2006) Brand and Event Image Congruence and Image Transfer: A Study of world Cup Cricket 2003. Paper presented in Prachi-PIMG National Conference on TQM and Better Health Strategies, organized at Prestige Institute of Management, Gwalior during April 21-23, 2006.
  11. Bhakar S. S., Bhakar Shilpa, Agarwal Chhavi (2005) Ganga Auto Industries Ltd. The case study was prepared during National Case Writing Workshop at Prestige Institute of Management During, April 22-24, 2005. The case has been sent to Hindustan Journal of Management.
Research Guidance
  1. Measuring Job Satisfaction Level of Private Sector Bank and Public Sector Bank – a comparative study.
  2. The Study of Buying behavior of consumers with reference to print media selection(newspaper)
  3. Factors affecting the selection of life insurance service providers.
  4. Measuring Customer satisfaction level of public and private sector bank-A comparative study
  5. Factors influencing the choice of management institutes by students
  6. Testing week form efficiency: A study of National Stock Exchange.
  7. Anomalous price behavior: An evidence of monthly effect in Indian Stock Market.
  8. Corporatization of BSE: Effect on stock volatility.
  9. Housing Loans: A comparative study of Institutions.
  10. Financial analysis mutual fund “Growth Scheme”: A case study of ABC organizations.
  11. Profitability from technical analysis: A study of National Stock Exchange.
  12. CRM and customer loyalty: A study of hospitality industry.
  13. Risk and Return analysis: A sartorial study of cited in National Stock Exchange.
  14. Working Capital Management: A comparative study of manufacturing and service industry.
  15. Perceived quality and customer satisfaction: A study of insurance sector.
Others
  • Coordinated a One Day Career Counseling Workshop for the graduate and undergraduate students.
  • Member Organizing Committee of 3- Days National IT & Management Fest “Spandan-2005”.
  • Coordinated a Second One Day Career Counseling Workshop in which call 5 subject expert from the different fields to provide the career guidance to the graduate and undergraduate students.
  • Represented the Institute in different Career Fairs and events for promotion.